Ge Long Hui·2025-05-31 17:48Core Insights - Xiaomi Group achieved record high revenue and adjusted net profit in Q1 2025, with revenue reaching 111.3 billion yuan, a year-on-year increase of 47%, and adjusted profit of 10.7 billion yuan, a year-on-year increase of 65% [1] Group 1: Financial Performance - Revenue for Q1 2025 was 111.3 billion yuan, marking a 47% year-on-year growth and exceeding 100 billion yuan for two consecutive quarters [1] - Adjusted net profit reached 10.7 billion yuan, surpassing Bloomberg's expectation of 9.1 billion yuan [1] - The performance exceeded expectations primarily due to high growth in IoT business and improved gross margins, particularly in electric vehicles [1] Group 2: Mobile Phone Segment - In Q1, smartphone shipments in China grew by 40%, with revenue from smartphones at 50.6 billion yuan, a year-on-year increase of 9% [2] - The average selling price (ASP) of smartphones reached a historical high of 1,211 yuan, up 6% year-on-year [2] - Xiaomi's global smartphone shipments totaled 41.8 million units, a 2.6% year-on-year increase, maintaining a market share of 14.1% [2] - The company adjusted its strategy to focus more on product structure rather than sheer volume, with a target of 180 million units by 2025 [2] Group 3: IoT Business - IoT revenue reached 32.3 billion yuan, exceeding expectations of 29.4 billion yuan, with a year-on-year growth of 59% [3] - Gross margin for IoT was 25.2%, significantly higher than the expected 21.3%, with a quarter-on-quarter increase of 4.7 percentage points [3] - Major appliances showed exceptional performance, with smart home appliances revenue up 114% year-on-year [3] Group 4: Electric Vehicles and AI - Revenue from the smart electric vehicle segment was 18.6 billion yuan, with deliveries of 76,900 units, and operating losses reduced to 500 million yuan [4] - The gross margin for this segment improved to 23.2% [4] - The company plans to invest significantly in R&D, with a target of 30 billion yuan for 2025, of which 25% will be allocated to AI [1][4] Group 5: Advertising and Services - Service revenue reached 9.1 billion yuan, a year-on-year increase of 13%, with a gross margin of 76.9% [3] - Advertising revenue was 6.6 billion yuan, up 20% year-on-year, contributing to the overall service revenue growth [3]