Ge Long Hui·2025-05-31 17:50Core Insights - The company reported a revenue growth of 11% year-on-year for Q1 2025, with adjusted profit margin declining by 0.9 percentage points [1] - Domestic revenue reached 31.3 billion yuan, up 10% year-on-year, while overseas revenue grew by 33% to 1.32 billion yuan, marking a return to profitability [1] Financial Overview - Q1 2025 revenue was 32.6 billion yuan, with a gross margin of 54.6%, down 0.3 percentage points year-on-year [1] - Adjusted net profit for Q1 2025 was 4.58 billion yuan, with an adjusted profit margin of 14.0%, reflecting a year-on-year decline of 0.9 percentage points [1] - R&D expenses increased by 16% year-on-year to 3.3 billion yuan, driven by AI-related personnel costs [1] User Engagement - Total traffic increased by 8% year-on-year, with monthly active users (MAU) at 711 million, up 1% year-on-year [2] - Daily active users (DAU) reached 408 million, reflecting a 4% year-on-year increase [2] - Average daily time spent per user was 134 minutes, up 3% year-on-year [2] Commercialization - E-commerce GMV grew by 15% year-on-year, with revenue from live e-commerce also increasing by 14% [3] - Advertising revenue for Q1 2025 was 17.98 billion yuan, up 8% year-on-year, with external circulation advertising performing well [3] - Live streaming revenue remained stable at 9.8 billion yuan, with growth driven by an increase in paid users [3] Business Development - The company’s AI product, Keling, achieved a quarterly revenue of 150 million yuan, with a 70% share of paid subscription users [4] - Keling's revenue forecast for the year has been raised to 100 million USD due to strong performance [4] - The company maintains a stable performance outlook, projecting adjusted profits of 20.1 billion, 23.8 billion, and 27.5 billion yuan for 2025-2027 [4]