《人民日报》撰文一件防晒衣的“进化”图谱 看见每一根纤维里的科技与匠心

Core Insights - The demand for sun-protective clothing is rapidly increasing, with online sales expected to grow by 267.4% year-on-year in 2024, and the market size projected to approach 100 billion yuan by the end of 2025 [1][2]. Industry Evolution - The concept of sun-protective clothing was virtually non-existent over a decade ago, with early products being heavy and uncomfortable, primarily catering to outdoor enthusiasts [2][3]. - The emergence of domestic brands like Ohsunny in 2011 marked the beginning of a new market segment focused on UV protection, leading to the development of innovative materials and designs [4][13]. Technological Advancements - The industry has seen significant technological breakthroughs, such as the development of UPF50+ and UPF2000+ fabrics, which greatly enhance UV protection [4][5]. - The shift from surface coating methods to integrating UV-blocking agents directly into fibers has improved the durability and effectiveness of sun-protective clothing [4][5]. Market Dynamics - The sun-protective clothing market has diversified, with various brands offering products that are lighter, more functional, and aesthetically appealing, catering to a broader consumer base [5][13]. - The competitive landscape includes both new entrants and established outdoor brands, indicating a robust market with ongoing innovation [5][13]. Supply Chain and Collaboration - The advancement of sun-protective clothing relies on collaboration across the entire supply chain, from fiber production to fabric manufacturing [6][11]. - Companies are increasingly investing in R&D to enhance their product offerings and maintain competitiveness in the market [13][15]. Future Outlook - The sun-protective clothing industry is expected to continue its growth trajectory, but challenges such as exaggerated marketing claims and a lack of standardized regulations remain [16][17]. - Industry leaders emphasize the importance of combining technology with aesthetics to create sustainable brands that resonate with consumers [17].