App适老化评测报告发布，广告干扰与“浅改造”问题仍明显

Core Insights - The report titled "2025 Mobile Internet Application Aging Adaptation Status and Innovation Trends" analyzes the current state and innovation trends of app adaptation for the elderly, revealing both advancements and areas needing improvement in app usability for older users [1][21]. Group 1: Current State of App Adaptation - Over half of the evaluated apps (54.76%) have implemented elder modes, with 46 out of 84 apps assessed [2]. - The adaptation features include large font displays, high-contrast color schemes, and simplified layouts, which have become basic standards for elder-friendly apps [4]. - Voice recognition and voice broadcasting functions are increasingly important, with 63.04% of apps with elder modes offering voice input capabilities [4][19]. Group 2: Industry-Specific Adaptation Levels - Financial service apps have the highest adaptation rate at 100%, driven by a focus on user safety and regulatory requirements [6]. - E-commerce apps follow with a 70% adaptation rate, while health and reading apps lag significantly at 20% and 10%, respectively [8]. - The disparity in adaptation levels across industries indicates a lack of unified standards and effective regulation [8]. Group 3: User Experience Challenges - Advertising interference remains a significant issue, particularly in shopping apps, where high information density can overwhelm elderly users [9][11]. - The accessibility of switching to elder modes is often hindered by non-standardized entry points, making it difficult for users to find and activate these features [13]. - Some apps revert to standard modes after exiting, requiring repeated actions to switch back, which disrupts user experience [15]. Group 4: Design and Functionality Issues - There is a tendency for apps to overly simplify features, which can lead to the removal of essential functionalities that elderly users need [16]. - The balance between simplification and functionality is crucial, as excessive simplification can hinder usability [17]. - Industry-specific characteristics can create conflicts with elder user needs, particularly in fast-paced apps like social media [18]. Group 5: Trends in Technology and Emotional Design - The development of elder-friendly apps is supported by advancements in digital technologies, particularly voice recognition [19]. - One-click automation features are emerging as a key trend, simplifying complex processes for elderly users [19]. - Emotional design elements, such as warm color schemes and encouraging language, are being integrated to enhance user trust and comfort [20].