重庆消费市场掀起“国潮风”

Group 1 - The rise of "Guochao" consumption during the Dragon Boat Festival, with traditional customs integrating new elements, has led to increased consumer interest in products like mugwort flower bouquets [2][3] - Young consumers are increasingly valuing the ceremonial aspects of traditional festivals and are willing to spend on "Guochao" products, such as creatively designed flower bouquets and cultural gift boxes [3][4] - Cultural venues are also embracing the "Guochao" trend, with limited edition products attracting significant attention from both locals and tourists [3] Group 2 - The food and beverage sector is capitalizing on the holiday, with restaurants offering innovative dishes that blend traditional flavors with modern culinary trends, resulting in high consumer turnout [4][5] - The "Guochao" dining culture is being revitalized, with traditional food items being reimagined to appeal to contemporary tastes, thus enhancing the dining experience [5] - The tourism sector is seeing a surge in interest for cultural experiences, with activities like dragon boat racing and traditional craft workshops drawing significant crowds and boosting local economies [6]