江苏南京：“仲夏消费季”开启，“发展热力图”飘红

Core Viewpoint - Nanjing is launching a series of nearly 500 diverse consumption promotion activities this summer, aiming to create a vibrant consumer experience that blends tradition with modernity and international with local elements [1][19]. Group 1: Consumption Promotion Activities - The "Four Seasons Appointment" series will feature themes such as "Spring Renewal," "Sleepless Summer Nights," "Autumn Tide Festival," and "Winter New Year Celebration" [1][19]. - From January to April, Nanjing's total retail sales of consumer goods reached 294.46 billion yuan, marking a year-on-year increase of 5.9% [1][19]. - The activities are designed to stimulate consumption potential and contribute to economic growth, with a focus on night economy and summer consumption characteristics [11][12]. Group 2: Event Highlights - The "Four Seasons Appointment: Sleepless Summer Nights" coincides with the Dragon Boat Festival, showcasing a blend of traditional and modern attractions, including themed markets featuring local crafts and foods [6][10]. - Interactive experiences, such as the launch of new car models and creative product offerings, are aimed at engaging younger consumers [8][10]. - The event will culminate in the "2025 Nanjing International Beer Festival," among other themed activities, to create a wave of consumer enthusiasm [12][19]. Group 3: Night Economy Development - Nanjing is enhancing its night economy through various initiatives, including street performances and extended hours for cultural venues, to create a lively summer atmosphere [16][17]. - New commercial complexes are opening, providing diverse consumption scenarios and enriching the night economy landscape [16][17]. - The city aims to develop multiple night-time consumption clusters, focusing on food, shopping, entertainment, and cultural experiences [16][17].