盲卡不可有“盲区”

Core Viewpoint - The rise of blind box cards, particularly themed around popular anime, games, and movies, has become a significant trend among youth, leading to concerns about addiction and its impact on family dynamics and academic performance [2][3][5]. Industry Overview - The collectible card market in China is projected to grow from 2.8 billion to 26.3 billion yuan from 2019 to 2024, with a compound annual growth rate of 56.6%, and is expected to reach 29.9 billion yuan by 2025, making it one of the fastest-growing segments in the domestic toy industry [3]. Consumer Behavior - Many children exhibit compulsive behaviors related to card collecting, often prioritizing it over essential needs like meals and academic responsibilities, leading to significant financial expenditures by families [2][3][5]. - The culture surrounding card collecting has become a social currency among peers, where possessing rare cards enhances social status [3]. Psychological Impact - The addictive nature of card collecting is linked to the brain's reward system, similar to gambling, where the thrill of opening packs and the potential for rare finds creates a cycle of reinforcement [5][6]. - Adolescents are particularly vulnerable due to their developing self-control and impulsivity, making them more susceptible to addictive behaviors [6]. Regulatory Environment - Current regulations, such as the guidelines issued by the State Administration for Market Regulation, restrict sales to minors but lack enforcement mechanisms, highlighting a need for stronger legal frameworks [9]. - Experts suggest that regulatory bodies should mandate transparency in card design rules and probabilities, and implement mechanisms to reduce the speculative nature of card collecting [9]. Recommendations for Stakeholders - The industry should focus on ethical marketing practices and avoid exploiting vulnerable consumers, while platforms must enhance oversight of promotional content to prevent misleading claims [9]. - Parents and educators are encouraged to engage with children about the risks of excessive card collecting and to promote healthier consumption habits through education and structured activities [10].