1升不到10元？“超大杯”咖啡在叮咚、盒马热卖，被打工人喝成了“续命水”

Core Insights - The rise of large bottle coffee in the domestic market reflects changing consumer preferences, with products like 1-liter coffee bottles becoming popular for their convenience and value [1][5][41] - The large bottle coffee segment is gaining traction, with both established brands and new entrants launching products to meet consumer demand [3][5][18] Market Trends - In China, large bottle coffee has seen significant sales, with products like UCC's 900ml unsweetened coffee topping sales charts in various retail channels [1][9] - The trend is mirrored in international markets, particularly in Japan, where the market for bottled coffee of 501ml or more has grown approximately 1.7 times over the past decade [5][41] Consumer Behavior - High repurchase rates indicate that large bottle coffee is becoming a staple for many consumers, with products like UCC's coffee seeing repeat purchases from thousands of customers [9][12] - Social media engagement around large bottle coffee is increasing, with user-generated content reflecting a growing interest in DIY coffee drinks [14][30] Product Characteristics - Large bottle coffees typically emphasize health-conscious attributes, such as being sugar-free and low-calorie, appealing to consumers focused on wellness [32][37] - The common use of cold brew methods in production enhances the flavor profile, making these products more appealing to consumers [35] Competitive Landscape - The market is characterized by a mix of established brands and new entrants, with companies like Suida River Coffee entering the large bottle coffee space [3][5] - Japanese brands provide insights into successful product innovations, such as flavor variations and packaging design that cater to consumer preferences [42][43] Innovation Opportunities - Brands are exploring various flavor profiles and packaging designs to differentiate their products in a competitive market [48][55] - The focus on convenience and portability is driving product development, with brands aiming to create offerings that fit into consumers' on-the-go lifestyles [50][53]