古井贡酒加速全球化进程：让中国白酒成为世界的语言

Core Viewpoint - Gujinggongjiu is actively promoting the internationalization of Chinese liquor through cultural exchange and quality enhancement, establishing itself as a pioneer in this field [1][2]. Group 1: Internationalization Strategy - Since accelerating its internationalization in 2014, Gujinggongjiu has implemented innovative measures to enhance brand influence, including the "Chinese Wine Culture Global Tour" [2]. - The global tour has successfully held events in key markets such as Düsseldorf, Paris, London, and Hong Kong, receiving widespread acclaim from consumers [2]. - The establishment of the Gujinggongjiu Cultural Research Institute in Berlin in October 2023 marks a significant milestone in its international efforts [3]. Group 2: International Collaborations - In November 2023, Gujinggongjiu launched a collaboration with the Camus Group for the Anhui Guqi Whisky Distillery project, creating a new model for blending Chinese and foreign brewing techniques [5]. - The company will participate in the 2025 Osaka World Expo, where it will unveil the "Gujinggongjiu Vintage Original Liquor" commemorating its six-time participation in expos [7]. Group 3: Global Presence - Gujinggongjiu has expanded its reach to over 30 countries across Asia, Europe, America, Africa, and Australia, including RCEP member countries like Singapore, Malaysia, and Thailand [9]. - The company will serve as a strategic partner and designated liquor for the 2025 RCEP Local Government and Friendship City Cooperation Forum, further energizing its internationalization efforts [11].