数据不会说谎：2024年，规模以上白酒企业产量414.5万千升（同比降1.8%），销售收入却逆势增至 7963.8亿元（同比增5.3%），呈现"量降利升"的特殊形态；而2025年上半年，风向急转——中国酒业协 会数据显示，59.7%的酒企营业利润下滑，50.9%的企业营业额收缩，行业平均存货周转天数高达900天 （同比增10%），更有60%的企业陷入价格倒挂困境。 在这场"冰火交替"的调整中，行业趋势正变得愈发清晰。 半年业绩大考：头部稳中有进，区域与中小酒企承压 上半年的白酒江湖，三个方向的变化尤为突出，显著勾勒出行业新格局： ▶ ▷ 一是"收缩与集中"并行，稳健成共识。 利润与销量双缩窄的压力下，行业集中度加速提升——小厂加速出清，头部企业则集体将目标从"高速 增长"转向"稳健发展"。贵州茅台将2025年营收增速目标定为9%左右，五粮液提出"增速与宏观经济匹 配"，泸州老窖强调"精耕细作稳增长"，均是这一趋势的直接体现。 ▶ ▷ 二是"渠道革命"加速，消费者触达更直接。 大企业不再满足于传统经销商体系，开始主动"直面消费者"：网络平台与即时零售等新渠道销量持续上 升，如五粮液在北京、上海等20城试点"终端 ...

证券之星食品饮料行业周报：2025年7月14日-2025年7月18日，沪深300指数上涨1.09%，申万食品饮料 指数上涨0.87%。前五大上涨个股分别为：皇氏集团（002329）、百合股份（603102）、煌上煌 （002695）、泸州老窖（000568）、庄园牧场（002910）。 机构观点 天风证券（601162）本周观点(含个股)： 【酒类板块】推荐强α&持续享受集中度提升红利的酒企：山西汾酒（600809）/贵州茅台（600519） 等。 【大众品】我们继续看好符合"降本增效"(成本下行+内控效率提升)/"市占率提升(高成长赛道+拓品类 +拓渠道)"的强α公司，建议关注：立高食品（300973）/西麦食品（002956）/劲仔食品（003000）/东鹏 饮料（605499）/农夫/百润股份（002568）/盐津铺子（002847）/卫龙美味/有友食品（603697）/新乳业 （002946）/妙可蓝多（600882）/锅圈等。 国盛证券本周建议(含个股)： 1、白酒：预计半年度整体承压、结构分化，行业调整中酒企积极求变，期待板块筑底企稳，建议关 注"优势龙头、红利延续、强势复苏"三条主线：1)优势龙 ...

食品饮料 ——行业点评报告 张宇光（分析师） 张恒玮（分析师） zhangyuguang@kysec.cn 2025 年 07 月 16 日 投资评级：看好（维持） 行业走势图 数据来源：聚源 -19% -10% 0% 10% 19% 29% 2024-07 2024-11 2025-03 食品饮料 沪深300 相关研究报告 《白酒布局机会渐显，新消费择优长 期持有—行业周报》-2025.7.13 《白酒承压待布局，魔芋赛道涌生机 —行业周报》-2025.7.6 《白酒持续探底，新消费标的值得重 视—行业周报》-2025.6.29 6 月社零增速环比放缓，内需消费仍待提振 zhanghengwei@kysec.cn 证书编号：S0790122020008 投资建议：社零增长放缓，建议战略布局头部白酒企业 2025 年 6 月社零数据增速环比回落，主要与 618 活动错期、部分地区国补政策 控制以及可选消费和餐饮收入下滑有关。下半年关税和出口仍有不确定性，内需 相关政策或有可能择时推出，食品饮料板块有望受益。细分板块看，当前白酒预 期较低，连续回调后估值已在低位，同时基金持仓白酒比例连续回落，筹码结构 也相对较 ...

Group 1 - The core viewpoint of the article highlights the growing popularity of low-priced "light bottle" liquor in the Chinese market, as high-end liquor brands struggle with price declines and sales challenges [1][14][16] - Major liquor companies are launching new products in the light bottle segment, with notable examples including Yanghe's "Yanghe Daqu High Line Light Bottle Liquor" priced at 59 yuan, which sold over 10,000 bottles in 48 hours [1][4] - The light bottle liquor market has reached a scale of approximately 1.5 trillion yuan in 2024, with continued growth expected in 2025, making it one of the most dynamic segments in the liquor industry [3][10] Group 2 - Consumer behavior is shifting towards more rational choices, with a significant portion of consumers prioritizing cost-effectiveness and practicality in their liquor purchases [10][11] - The traditional light bottle liquor market, represented by brands like Niulanshan and Baijiu, has established a strong presence, while new entrants are emerging to capture market share amid changing consumer preferences [7][9] - The competitive landscape is intensifying as more companies enter the light bottle segment, leading to concerns about market saturation and the ability to maintain quality and differentiation [17][18] Group 3 - The high-end liquor market, particularly brands priced above 1,000 yuan, is experiencing significant price declines, with major brands like Moutai and Wuliangye seeing their market prices drop below their official guidance prices [16][17] - The shift towards light bottle liquor reflects a broader trend in the industry where companies are adapting to consumer demands and seeking new growth opportunities in a challenging market environment [15][17] - The light bottle segment is increasingly viewed as a mainstream choice, moving away from its previous perception as a low-end product, and is now seen as a potential growth engine for liquor companies [17][18]

Macro and Strategy - June financial data shows a significant rebound in credit, with new social financing reaching 4.20 trillion yuan, exceeding expectations of 3.71 trillion yuan, and new RMB loans at 2.24 trillion yuan, surpassing the forecast of 1.84 trillion yuan [8][9][10] - The M2 money supply grew by 8.3% year-on-year, indicating a recovery in domestic economic momentum as private sector balance sheet expansion improves [8][9] - The "seesaw effect" between government financing and corporate loans has weakened, suggesting a shift in credit dynamics as local governments approach their annual debt targets [9][10] Retail Industry - The jewelry market is projected to grow steadily, with the market size reaching 728 billion yuan in 2024, reflecting a compound annual growth rate of 3.6% since 2019 [11][12] - The top five companies in the jewelry sector hold a market share of 41.4%, indicating increasing industry concentration as consumer preferences shift towards quality and design [11][12] - The retail sector is benefiting from the recent Amazon Prime Day, which generated an estimated $24.1 billion in sales, a 30% increase year-on-year, highlighting the growth potential in cross-border e-commerce [13][14] Food and Beverage Industry - The food and beverage sector saw a 0.92% increase, underperforming the Shanghai Composite Index by 0.17 percentage points [14] - The liquor market is stabilizing, with major brands focusing on brand positioning and market health, while the overall demand remains under pressure [15][16] - Recommendations include leading brands like Kweichow Moutai and Wuliangye, which have shown resilience and potential for recovery [15][16] Construction and Building Materials - The construction materials sector is expected to improve due to a shift towards healthy competition and urban renewal initiatives, with a focus on technological innovation [17][18] - Cement prices have stabilized, with a slight decrease of 0.4% week-on-week, while demand remains steady despite seasonal fluctuations [17][18] - Recommendations include companies like Three Trees and China National Building Material, which are well-positioned to benefit from domestic demand [18] Computer Industry - The AI ASIC market is rapidly expanding, with a projected market size growth from $14.8 billion in 2024 to $83.8 billion by 2030, reflecting a compound annual growth rate of 33.5% [19][20] - The price advantage of AI ASIC chips over GPUs is significant, with average prices of $5,236 compared to $8,001 for GPUs, making them more attractive for specific applications [19][20] - Companies like Google and Amazon are accelerating their development of ASIC chips, indicating strong future demand in this sector [21] Home Appliances - The home appliance sector is experiencing stable growth in domestic sales, driven by government subsidies, while exports face challenges due to high bases and tariff impacts [22][23] - White goods are seeing a slight increase in domestic sales, with air conditioning units showing a 9.5% growth in domestic shipments [22][23] - Recommendations include leading brands such as Midea and Gree, which are expected to maintain strong performance [22][23] Pharmaceutical Industry - Merck's acquisition of Verona for $10 billion aims to enhance its portfolio with a new COPD treatment, indicating strong growth potential in respiratory therapies [27][28] - WuXi AppTec is projected to achieve a 102% increase in net profit for the first half of 2025, reflecting robust operational performance [29] - The pharmaceutical sector is showing resilience, with a focus on innovative treatments and strategic acquisitions [27][28] Coal Industry - The coal market is expected to stabilize as domestic production increases and imports decrease, with a projected production of 4.85 billion tons in 2025, a 2% increase year-on-year [31][32] - Demand for coal is anticipated to improve in the second half of the year, particularly for non-electric uses such as chemical production [33] - Recommendations include leading coal companies like China Shenhua and China Coal Energy, which are well-positioned to benefit from market dynamics [34] Electronics Industry - The electronics sector is experiencing positive momentum, with a 0.93% increase in stock performance, driven by strong demand in the optical and semiconductor segments [34] - The industry is expected to see significant catalysts in the coming months, particularly in the context of AI and cloud computing advancements [34] - Companies involved in ASIC development are likely to benefit from the ongoing trends in computing and data processing [34]

Core Viewpoint - Multiple liquor companies have reported significant declines in revenue and net profit for the first half of 2025, leading to a collective drop in stock prices for these companies [1][4]. Group 1: Company Performance - Companies such as Jiu Gui Jiu, Jin Zhong Zi Jiu, Shun Xin Agriculture, and Shui Jing Fang have all issued profit warnings, indicating substantial losses or declines in earnings [1][4]. - Jiu Gui Jiu expects a net profit of only 8 million to 12 million yuan, a year-on-year drop of 90.1% to 93.4%, with revenue around 560 million yuan, down 43% [5][6]. - Shun Xin Agriculture anticipates a net profit of 155 million to 195 million yuan, a decrease of 53.85% to 63.32% year-on-year [6][7]. - Shui Jing Fang projects a net profit of 105 million yuan, down 56.52%, with revenue of 1.498 billion yuan, a 12.84% decline [6][7]. - Jin Zhong Zi Jiu forecasts a net loss of 90 million to 60 million yuan, indicating a challenging financial situation [6][7]. - *ST Yan Shi expects a net loss of 50 million to 75 million yuan, showing a slight improvement compared to the previous year [6][7]. Group 2: Market Reaction - Following the announcements, liquor stocks collectively fell, with Jin Zhong Zi Jiu and Jiu Gui Jiu dropping over 4%, and other companies like Shui Jing Fang and Shun Xin Agriculture also experiencing declines [1][2]. - The overall liquor industry is undergoing a deep adjustment phase, with weak demand in consumption scenarios such as business banquets [4][8]. Group 3: Investment Outlook - Despite the current downturn, some analysts suggest that the liquor sector may have limited downside potential and could present mid-term investment opportunities [8]. - Factors supporting this view include sufficient pre-receipts for leading liquor companies, which may limit the extent of profit declines, and an increasing dividend rate that enhances the attractiveness of leading companies' stock yields [8].

Core Insights - The Chinese liquor industry is undergoing significant adjustments in the first half of 2025, driven by economic fluctuations, changes in consumer dynamics, and intensified competition among existing players [1] - Three major trends are emerging in the industry: low-alcohol products, consumer-centric strategies, and internationalization [1] Trend 1: Low-Alcohol Products - The trend of low-alcohol beverages is gaining momentum, with major companies like Wuliangye and Luzhou Laojiao planning to launch new low-alcohol products to cater to younger consumers [3][4] - The low-alcohol market is experiencing a compound annual growth rate of around 30%, with expectations for the market size to exceed 74 billion yuan by 2025 [3][4] - Low-alcohol products are seen as a strategic avenue for companies to navigate the saturated high-alcohol market and create a more resilient product ecosystem [4][5] - The shift towards low-alcohol beverages is also aligned with changing consumer preferences, particularly among younger demographics, where 60% prefer low-alcohol options [7] Trend 2: Consumer-Centric Strategies - The industry is increasingly focusing on direct consumer engagement, moving away from traditional B2B models to enhance brand loyalty and consumer experience [9][12] - Companies are implementing immersive marketing strategies, such as tasting events and interactive experiences, to connect with younger consumers and adapt to their preferences [12][13] - The C-end strategy aims to break through growth bottlenecks and reshape development dynamics by activating real consumer engagement [13][15] - Building brand loyalty through deep consumer interaction is becoming essential in a market characterized by information overload and brand homogenization [15] Trend 3: Internationalization - The internationalization of Chinese liquor is accelerating, with companies participating in global events like the 2025 Osaka Expo to showcase their products [16][18] - In 2024, liquor exports reached 16,400 kiloliters, a 6.3% increase year-on-year, with total export value rising by 20.4% to $970 million [18][19] - Despite positive growth, Chinese liquor still holds a small share of the global spirits market, accounting for only 2.4% of total exports [19] - Challenges such as high tariffs, lack of international standards, and cultural barriers remain significant hurdles for broader acceptance in global markets [19][20] - Recent initiatives include the development of international standards for Chinese liquor to facilitate its global integration [22]

Investment Rating - The report maintains an "Outperform the Market" rating for the food and beverage sector [4][5][73]. Core Views - The liquor sector is showing signs of bottoming out, with a focus on the mid-year performance of the sector. The overall sentiment is improving due to policy expectations aimed at boosting domestic demand, leading to a recovery in the liquor sector after significant declines [2][11][13]. - The beer and beverage segments are entering a peak season, with expectations for strong mid-year performance. Companies like Yanjing Beer and Zhujiang Beer are projected to achieve substantial profit growth due to cost reduction and efficiency improvements [14][15][20]. - The report emphasizes the importance of consumer engagement and market health for liquor companies, suggesting a shift towards internationalization and targeting younger demographics [2][11][13]. Summary by Sections Liquor Sector - The liquor index rose by 1.4% this week, with major brands like Kweichow Moutai and Wuliangye focusing on brand strength and service enhancement. The sector is expected to recover from low valuations, although demand pressures remain significant [2][11][13]. - Recommended stocks include Kweichow Moutai, Shanxi Fenjiu, and Luzhou Laojiao, which have demonstrated strong risk resilience [2][11][13]. Consumer Goods - The beer segment is expected to benefit from seasonal demand, with Yanjing Beer and Zhujiang Beer forecasting a 40% to 50% increase in net profit for the first half of 2025 [14][15]. - The snack sector is experiencing volatility, with a recommendation for companies with strong performance certainty, such as Wei Long and Yan Jin [16]. - In the condiment sector, leading companies are expected to show resilience, with a focus on policy developments that could enhance the restaurant industry's vitality [17]. Frozen Foods and Dairy - Frozen food companies are actively developing new products to cater to both B2B and B2C markets, with a focus on convenience and smaller packaging [18]. - The dairy sector is anticipated to see a gradual recovery in demand, supported by favorable policies and improved supply dynamics [19]. Beverages - The beverage industry is entering a peak season, with leading companies like Dongpeng Beverage expected to continue expanding their market presence [20].

Investment Rating - The report maintains an "Increase" rating for the food and beverage industry, indicating a positive outlook for selected companies within the sector [4]. Core Insights - The report highlights a significant differentiation within the industry, particularly in the liquor segment, where companies are actively seeking transformation amid market pressures. It emphasizes three main investment themes: leading brands, high-certainty regional brands, and flexible companies benefiting from recovery [1][2]. - In the beer and beverage sector, companies like Yanjing and Zhujiang are expected to show strong profit growth, with Yanjing projected to achieve a net profit of 1.06 to 1.14 billion yuan, reflecting a year-on-year increase of 40% to 50% [3]. Summary by Sections Liquor Industry - The liquor industry is experiencing a challenging half-year, with demand and policy impacts leading to a slowdown in sales. The report anticipates that the performance expectations for the mid-year and the entire year of 2025 have been largely adjusted [2]. - Key players like Kweichow Moutai and Wuliangye are focusing on service enhancement and transformation strategies to navigate the current market conditions. The report suggests that the upcoming month of September will be critical for assessing the impact of policies and consumer demand [2]. Beer and Beverage Sector - Yanjing Beer is expected to achieve a net profit of 1.06 to 1.14 billion yuan for the first half of 2025, marking a year-on-year increase of 40% to 50%. Zhujiang Beer is also projected to see a profit increase of 15% to 25% [3]. - Eastroc Beverage is forecasted to generate revenue of 10.63 to 10.84 billion yuan, with a net profit of 2.31 to 2.45 billion yuan, reflecting a growth of 33% to 42% year-on-year [3]. Consumer Goods - The report notes that companies like Youyou Foods and Miaokelando are expected to report significant profit increases, with Youyou Foods projecting a revenue growth of 40.91% to 50.77% [7]. - The overall consumer goods sector is highlighted as a space to watch for growth, particularly for companies that are innovating and expanding their market reach [7].

2025 年 07 月 13 日 投资评级：看好（维持） 食品饮料 行业走势图 数据来源：聚源 -24% -12% 0% 12% 24% 36% 2024-07 2024-11 2025-03 食品饮料 沪深300 相关研究报告 《白酒承压待布局，魔芋赛道涌生机 —行业周报》-2025.7.6 《白酒持续探底，新消费标的值得重 视—行业周报》-2025.6.29 《"禁酒令"纠偏催化反弹，重视板块 底部机会—行业周报》-2025.6.22 白酒布局机会渐显，新消费择优长期持有 ——行业周报 张宇光（分析师） 张思敏（联系人） zhangyuguang@kysec.cn 证书编号：S0790520030003 zhangsimin@kysec.cn 证书编号：S0790123070080 核心观点：战略布局头部酒企，坚守优质新消费标的 7 月 7 日-7 月 11 日，食品饮料指数涨幅为 0.8%，一级子行业排名第 23，与沪深 300 基本持平，子行业中白酒（+1.4%）、保健品（+1.4%）、啤酒（+1.2%）表现 相对领先。本周食品饮料行情出现变化，新消费标的高位震荡；传统消费底部有 企稳迹象。本轮白酒行 ...