Hua Er Jie Jian Wen·2025-06-02 06:37Group 1 - BYD's sales in May reached a new high for the year, with 382,476 vehicles sold, representing a year-on-year increase of 15.3% [1] - The sales of pure electric passenger vehicles surpassed plug-in hybrid models for the second time since early 2024, with 204,369 units sold compared to 172,561 units [1] - BYD's overseas sales also hit a record high of approximately 88,900 units, indicating accelerated internationalization and new growth support [1] Group 2 - In late May, BYD initiated a new round of price cuts, with some models seeing reductions of up to 34%, prompting competitors like Leap Motor and Geely to follow suit [2] - The price cuts included significant discounts on 22 models, with the Sea Lion 07DM-i model dropping by 53,000 yuan, a 34% reduction from the original price [2] - This marks the third large-scale promotional effort by BYD in less than two months, indicating an aggressive pricing strategy [2] Group 3 - Despite the increase in sales, BYD's stock price has suffered, with a drop of over 4% in Hong Kong shares, continuing a decline of more than 15% from the previous week [3] - Analysts estimate that the price cuts could lead to a 30% to 40% increase in dealer foot traffic, but there are concerns about the sustainability of this price-driven growth strategy [5] - BYD's cumulative sales for the year have reached 1.76 million units, but there remains a significant gap to the annual target of 5.5 million units, requiring an average monthly sales of approximately 534,000 units for the remainder of the year [5][6] Group 4 - The People's Daily has commented on the recent price wars among car manufacturers, emphasizing the need for fair competition and opposing the current trend [7] - The Ministry of Industry and Information Technology has also supported this initiative, stating that "price wars" have no winners and can lead to detrimental long-term effects on the industry [8]