今日起招股发售价9.75港元，“车来了”上市倒计时

Core Viewpoint - Yuan Guang Technology, the parent company of Che Lai Le, is launching a global IPO with a share price of HKD 9.75, expected to be listed on the Hong Kong Stock Exchange on June 10 [1][3] Financial Performance - Revenue projections for Yuan Guang Technology from 2022 to 2024 are CNY 135 million, CNY 175 million, and CNY 206 million respectively, with adjusted net profits of CNY 9.814 million, CNY 46.495 million, and CNY 54.219 million [1][4] - The company's total assets increased from CNY 185 million in 2022 to CNY 224 million in 2023, remaining at CNY 224 million in 2024 [5] Revenue Structure - The revenue structure is heavily reliant on advertising, with 85% and 96.2% of revenue coming from advertising in 2022 and 2023, respectively, and projected to rise to 98% in 2024 [1][4] - Programmatic advertising accounted for 74.6%, 85.5%, and 93.1% of total revenue from 2022 to 2024 [3] User Engagement - The average monthly active users for Che Lai Le from 2022 to 2024 are projected to be 21.473 million, 25.26 million, and 29.082 million respectively [4] - Che Lai Le operates in 274 cities with a cumulative user base of approximately 298 million as of December 31, 2024 [3] Membership and Services - Che Lai Le offers a membership program with a single benefit of an ad-free experience, priced at CNY 2.8/month, CNY 6.8/quarter, and CNY 19.8/year [4] - The company also provides data analysis products and services to enterprises and government, contributing 2% of revenue in 2024, down from 14.8% in 2022 [4]