各地文旅消费“玩法”多元 “传统文化+假日经济”释放蓬勃消费活力

Group 1 - The core viewpoint of the article highlights the diverse cultural tourism activities during the Dragon Boat Festival, which not only showcase the unique charm of Chinese culture but also serve as a new engine for driving consumer spending [1][4][13] - Traditional activities such as dragon boat racing, making zongzi, and wearing scented sachets have become popular among tourists, enhancing the festive atmosphere [4][10] - The sales of zongzi have seen a significant increase, with transaction amounts growing nearly 70% year-on-year, which has also boosted the sales of seasonal products like mugwort and scented sachets [6][10] Group 2 - Museums across the country are actively promoting traditional culture during the festival, with various engaging activities attracting visitors and enhancing cultural appreciation [7][8] - Data from the Ministry of Transport indicates that the cross-regional movement of people during the second day of the Dragon Boat Festival is expected to exceed 210 million, marking a 6.2% increase compared to the previous year [10] - Industry experts note that the combination of traditional culture and holiday economy is effectively stimulating consumer willingness, leading to a resurgence in spending [11][13]