企业营销的本质：做合适的事情，回归事务的本质，站在用户的角度用心去做。

Group 1 - The essence of marketing is to understand consumers and their needs, rather than projecting one's own preferences onto them [1] - Effective product design should focus on the consumer's understanding and usage, rather than aesthetic preferences that may not align with consumer behavior [1] - Communication with consumers and continuous validation of assumptions are crucial for understanding market demands [1] Group 2 - New products must incorporate innovative elements to remain competitive, which can be achieved through technology or by adapting to societal and economic changes [2] - Consumer preferences may not always align with their actual choices, highlighting the importance of understanding the context and subconscious influences on decision-making [2] - The transformation of business logic behind products can lead to entirely new market entities, even if the consumer-facing experience remains similar [2]