Core Insights - The report highlights a significant increase in travel consumption during the Dragon Boat Festival, driven by the overlap with International Children's Day, leading to a surge in family-oriented travel products and accommodations [1][3] Group 1: Travel Trends - Domestic and international flight prices saw a decline during the Dragon Boat Festival, with domestic flight prices dropping over 20% on the first day of the holiday [1] - The booking volume for outbound connecting flights increased by nearly 20% year-on-year, outpacing the overall growth rate of outbound flight bookings by 5 percentage points [1] - The analysis indicates that travelers opting for connecting flights tend to have longer travel periods, higher price sensitivity, and are primarily from non-first-tier cities [1] Group 2: Accommodation Preferences - There was an 80% year-on-year increase in bookings for family group travel products during the holiday, with a more than 200% increase in bookings for family-themed hotel rooms [3] - High-star hotels and boutique accommodations saw a notable rise in demand, particularly in first-tier cities like Shenzhen, Beijing, Shanghai, and Guangzhou [3] - Local and surrounding hotel stays in Suzhou experienced a 31% year-on-year increase in occupancy, indicating a trend towards "staycations" [3] Group 3: Cultural and Recreational Activities - The popularity of non-heritage markets surged, with related content visits increasing by over 300% during the holiday [4] - Theme parks and water parks saw significant booking increases, with theme park ticket bookings up 127% and water park ticket bookings up 165% year-on-year [4] - Popular theme parks included Beijing Universal Resort, Shanghai Disneyland, and Zhuhai Chimelong Ocean Kingdom, reflecting strong consumer interest in recreational activities [4]
同程旅行端午数据报告：出境联程中转机票同比增长近两成