香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責，對其準確性 或完整性亦不發表任何聲明，並明確表示，概不就因本公告的全部或任何部份內容所產生或因 依賴該等內容而引致的任何損失承擔任何責任。 Tongcheng Travel Holdings Limited 同程旅行控股有限公司 （於開曼群島註冊成立的有限公司） （股票代號：0780） 董事會會議通告 同程旅行控股有限公司（「本公司」）董事會（「董事會」）謹此宣佈，本公司將於二零 二六年三月二十四日（星期二）舉行董事會會議，藉以（其中包括）批准本公司及其 附屬公司截至二零二五年十二月三十一日止之年度業績及其發佈，並考慮派發末 期股息（如有）。 承董事會命 同程旅行控股有限公司 執行董事兼首席執行官 馬和平 香港，二零二六年三月四日 於本公告日期，董事會由下列董事組成： 執行董事 獨立非執行董事 吳志祥 （聯席董事長） 馬和平 （首席執行官） 楊嘉宏 戴小京 韓玉靈 非執行董事 梁建章 江浩 （聯席董事長） 謝晴華 Brent Richard Irvin ...

致：香港交易及結算所有限公司 公司名稱: 同程旅行控股有限公司 股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 截至月份: 2026年2月28日 狀態: 新提交 呈交日期: 2026年3月3日 I. 法定/註冊股本變動 | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | 於香港聯交所上市 (註1) | | | 是 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 00780 | 說明 | | | | | | | | | | | 法定/註冊股份數目 | | | 面值 | | | 法定/註冊股本 | | | 上月底結存 | | | 3,000,000,000 | USD | | 0.0005 | USD | | 1,500,000 | | 增加 / 減少 (-) | | | | | | | USD | | | | 本月底結存 | | | 3,000,000,000 | USD | | 0.0005 | USD | | 1,500,000 | 本月底法定/註冊 ...

Core Insights - The tourism market during the 2026 Spring Festival is expected to maintain high prosperity, characterized by simultaneous increases in volume and price, along with structural optimization [2][8] - AI technology is increasingly integrated into the entire tourism process, enhancing consumer convenience and experience [3][8] - The cross-border travel market is experiencing significant growth in both outbound and inbound tourism, with a diversified destination structure [5][6] Group 1: Travel Market Trends - The total inter-regional movement of people during the 2026 Spring Festival is anticipated to reach a new high, with growth in passenger flow across civil aviation, railways, and water transport [2] - The hotel market is witnessing both volume and price increases, with hotel night bookings on the Fliggy platform rising by 75% year-on-year during the Spring Festival [2] - Popular tourist cities are seeing significant price increases for hotel accommodations, driven by a segmented travel pattern of "first reunion, then vacation" [2] Group 2: Domestic Tourism - The domestic tourism market is thriving, with Fliggy reporting record-high order volumes and a 10% year-on-year increase in average booking amounts [3] - Traditional and niche destinations are both gaining popularity, reflecting a trend towards diversified experiences in domestic travel [3] - Key scenic spots, such as Zhangjiajie and Qi Yun Mountain, have reported substantial revenue growth during the holiday period, with some locations achieving record highs [3] Group 3: Cross-Border Tourism - The cross-border travel market is experiencing robust growth, with Southeast Asia as a core destination and significant increases in long-haul travel [5] - Outbound travel is dominated by family groups, with popular destinations including Bangkok and Hong Kong, while inbound tourism benefits from visa-free policies and cultural appeal [5][6] - Inbound tourism is showing strong consumer spending, with cities like Beijing and Shanghai leading in visitor numbers and economic contributions [6] Group 4: Investment Opportunities - The tourism sector is expected to benefit from extended holidays, visa-free policies, and rising consumer sentiment, with a favorable outlook for service-oriented consumption [8] - Recommended investment targets include hotel chains such as Jin Jiang Hotels and ShouLai Hotels, as well as online travel agencies like Trip.com and Tongcheng Travel [8]

Group 1: Tourism and Travel - The tourism sector shows resilience with long-distance travel and family-oriented trips as key trends, with 596 million domestic trips taken during the 2026 Spring Festival, generating a total expenditure of 803.48 billion yuan, reflecting a year-on-year increase of 5.7% in daily travel volume and 5.5% in daily spending [2] - Long-distance travel orders accounted for 59.6% of bookings, with an average travel duration of 6.4 days, an increase of 0.5 days year-on-year [2] - Domestic travel orders on the Fliggy platform increased by 80% year-on-year, with average booking amounts rising by approximately 10% [2] Group 2: Offline Consumption - Key retail and catering enterprises saw a daily sales increase of 5.7% compared to the same period in 2025, with a 1.6 percentage point acceleration from the previous year's growth rate [3] - Foot traffic and sales in 78 key pedestrian streets increased by 6.7% and 7.5% year-on-year, respectively, showing an acceleration compared to the 2025 National Day holiday [3] Group 3: Online Consumption - The performance of beauty and skincare brands during the Spring Festival was mixed, with total sales on Douyin ranging from 250 million to 378 million yuan, reflecting a year-on-year growth of about 12%, but a daily sales figure that remained nearly flat [4] - Notable brand performances included a 114.3% increase for Maogeping, driven by category expansion, and a 58.6% increase for Proya, attributed to strong brand performance [4] Group 4: Jewelry Sector - The jewelry sector experienced a decline in sales, with total sales dropping to a range of 260 million to 309 million yuan, a year-on-year decrease of 8.5%, primarily due to high sales bases from the previous year and fluctuating gold prices [5] - Brands like Chow Tai Fook and Luk Fook achieved good growth rates of 100% and 66.7%, respectively, while mass-market brands saw significant declines [5] Group 5: Investment Recommendations - The company maintains a positive outlook on service-oriented and emotional consumption, particularly in travel and beauty sectors, recommending attention to companies like Trip.com and Tongcheng [6] - In the beauty sector, companies with superior category matrix layouts, such as Ying Tong Holdings, are highlighted for potential investment [6]

Group 1: Global Tourism Trends - In January, the UNWTO predicts a slowdown in global tourism growth to 3%-4% by 2026 after three years of rapid growth, although the overall growth trend remains positive [2] - Major sporting events like the Milan Winter Olympics and the FIFA Men's World Cup in North America will provide new momentum for the global tourism market in 2026 [2] Group 2: US Tourism Insights - The WTTC reports a projected decline of $12.5 billion in international tourist spending in the US by 2025, making it the only country among 184 analyzed to forecast negative growth in international tourist spending last year [3] - The expected international tourism revenue for the US in 2025 is approximately $169 billion, significantly lower than the 2019 peak and lagging behind global tourism growth [3] Group 3: France's Tourism Outlook - France anticipates receiving approximately 102 million international visitors in 2025, a record high, with tourism revenue expected to reach around €77.5 billion, a year-on-year increase of about 9% [4] - The primary source markets for visitors to France remain European countries, with notable growth from North America [4] Group 4: UK Tourism Projections - The UK expects a significant increase in international visitors, with a forecast of £34.6 billion in spending by 2025, marking a 6% increase from 2024 [5] - The number of Chinese visitors to the UK is projected to reach 667,000 in 2026, a 28% increase from 2025, contributing £1.3 billion to the UK economy [5] Group 5: Asia-Pacific Tourism Developments - Australia expects around 1.04 million Chinese visitors by the end of 2025, showing recovery but still below the 1.4 million peak in 2019 [7] - Singapore's international visitor numbers in January reached 1.5 million, a decrease of 8% compared to the same period in 2025, primarily due to seasonal adjustments [7] Group 6: China's Domestic Tourism Growth - In January, China's Ministry of Culture and Tourism reported that domestic travel is expected to reach 6.522 billion trips in 2025, a year-on-year increase of 16.2% [9] - Domestic travel spending is projected to reach ¥6.3 trillion, up 9.5% from the previous year, with urban residents contributing ¥5.3 trillion and rural residents ¥1 trillion [9] Group 7: Corporate Changes in Tourism - Seven tourism companies experienced significant personnel changes in January, including the appointment of Wu Xiaoxia as CFO of Zhejiang Cultural Industry Group [12] - The board of directors of Emei Mountain A appointed Xu Ladi as chairman and Tong Jianming as general manager [12] Group 8: Investment and Equity Changes - Guilin Tourism acquired a 35% stake in Guilin Guizhen Investment Co., making it a wholly-owned subsidiary [17] - Hainan Tourism Investment Group plans to transfer 100% of its leisure company for ¥224 million, expecting a profit of approximately ¥198 million from the transaction [17] Group 9: Key Project Developments - In January, 206 key tourism projects were signed, including the opening of the Western International Short Video Base in Shaanxi and the launch of the Lan Ya Bay Scenic Area in Henan [20] - The signing of the World Fun Carnival project in Tianjin marks a significant investment in the local tourism sector [22] Group 10: Financial Performance of Tourism Companies - Guilin Tourism expects a net profit of ¥11 million for 2025, marking a return to profitability [37] - Jinma Leisure anticipates a net profit of ¥67 million to ¥86 million, representing a significant year-on-year increase [37] - Huashang City expects a net loss of up to ¥15.5 billion for 2025, widening from a loss of ¥8.66 billion in 2024 [42]

在住宿端，同程旅行数据显示，游客于2月24日入住的国内酒店中，高品质酒店的热度明显高于其他类 型的住宿产品。其中，60岁以上的老年人预订占比较去年同期增长超过30%。 部分航线价格相较春节期间均值下降超六成 本报记者 梁傲男 春节假期结束，全国多地机票价格显著回落，错峰出游热潮随之升温。记者从多家在线旅游平台及旅行 社了解到，国内文旅市场热度或将延续至3月上旬。 2月25日，去哪儿旅行数据显示，国内航线机票均价自2月23日触顶后开始下行。从目前的预订数据来 看，机票价格至3月13日降至低点，相比春节期间均值下降超50%。 以2月25日为例，多条热门航线价格相较春节期间降幅明显。北京至成都票价约578元，相较春节期间均 值降幅达32%；深圳至北京约762元，降幅达36%；广州至成都约451元，降幅达50%；上海至广州约460 元，降幅达50%；上海至深圳约563元，降幅达35%。 海南方向的机票价格同步大幅回落，在线旅游平台数据显示，2月25日，北京至三亚机票均价585元，相 较春节期间均值降幅达66%；北京至海口均价527元，降幅达58%；上海至三亚均价479元，降幅达 63%；上海至海口均价410元，降幅达 ...

截至2026年02月25日，根据朝阳永续季度业绩前瞻数据： 1. 同程旅行第四季度业绩预期怎么样？ 预测营业收入47.23~48.44亿元，同比增长11.5%~14.3%；预测净利润4.77~9.23亿元，同比增长 36.0%~163.2%；预测经调整净利润7.60亿元，同比变动15.2%。 来源：朝阳永续 关注后续财报数据披露后能否超预期，朝阳永续港股季度业绩前瞻数据将为投资者提供业绩鉴定。 分业务来说： 1)艺龙酒店科技：已成为新增长引擎，复用集团供应链优势，精准切中存量翻改痛点，Pipeline达1500 家，跻身行业第一梯队。 2)收购万达酒管：增厚利润，掌握国牌高端定价权和设计建设能力，与艺科形成错位互补，共同驱动轻 资产业务估值重塑。 国盛证券认为：同程旅行作为在线旅游旗舰，由同程网络和艺龙合并而成，依托腾讯和携程的资源，实 现快速发展，年付费用户超2.5亿。公司业绩稳步增长，2025年前三季度收入、归母净利、经调利润均 实现同比增长。同程旅行在OTA市场中占据重要地位，聚焦下沉市场，积极拓展多渠道流量，推动用户 价值提升，实现量价齐升。公司积极布局产业链延展，有望在后续贡献增量。预计2025-2 ...

1. 同程旅行第四季度业绩预期怎么样？ 截至2026年02月25日，根据朝阳永续季度业绩前瞻数据： 预测营业收入47.23~48.44亿元，同比增长11.5%~14.3%；预测净利润4.77~9.23亿元，同比增长36.0%~163.2%；预测经调整净利润7.60亿元，同比变动 15.2%。 关注后续财报数据披露后能否超预期，朝阳永续港股季度业绩前瞻数据将为投资者提供业绩鉴定。 同程旅行(00780.HK)2025第四季度业绩前瞻明细 统计裁至:2026.02.25 数据来源:朝阳永续盈利预测数据库 货币单位:亿元人民币 1)艺龙酒店科技：已成为新增长引擎，复用集团供应链优势，精准切中存量翻改痛点，Pipeline达1500家，跻身行业第一梯队。 2)收购万达酒管：增厚利润，掌握国牌高端定价权和设计建设能力，与艺科形成错位互补，共同驱动轻资产业务估值重塑。 国盛证券认为：同程旅行作为在线旅游旗舰，由同程网络和艺龙合并而成，依托腾讯和携程的资源，实现快速发展，年付费用户超2.5亿。公司业绩稳步 增长，2025年前三季度收入、归母净利、经调利润均实现同比增长。同程旅行在OTA市场中占据重要地位，聚焦下沉市场，积极 ...

马年春节九天假期已经落幕。国内游方面，各地 " 年味儿游 " 成顶流，海南购物游火爆；出入境游 方面，越来越多的外国游客选择到中国过年，冬奥会的举办则推高了米兰的预订热度。另外，这个春节 假期， AI 技术正进一步渗透到旅行的全过程。 本报记者 赵熠如 2026年春节假期，旅游市场玩出了新花样：AI进一步渗透到旅行全过程，订单量暴涨超800%；小 机场带火一批小城游，旅客量实现翻番；传统年味儿成为各地吸引游客的最强"IP"；出入境游也迎 来"双向奔赴"，入境游机票订单量增长近10倍，冬奥会带火意大利出境游。 小城游订单大增 这个春节假期，AI技术正进一步渗透到旅行的全过程。 春节假期期间，飞猪 AI订单量比节前增长了800%以上，简单实惠的AI订门票最受欢迎，订单量大 增超24倍。越来越多的高客单价服务也由 AI来完成，这些 AI订单中，机票平均每张成交价格超过700 元、酒店平均每晚成交价格接近300元，杭州、上海、重庆、武汉、郑州等是AI订酒店的热门目的地。 同程旅行旗下旅行智能体 DeepTrip的数据显示，有关春节的提问当中，交通票务相关问题占比约 57.4%，景点游玩相关内容占比约20%，地方过年习 ...

《报告》数据显示，传统年俗文化依然是春节旅游市场的"大菜"，追寻传统"年味儿"成为春节国内游主 流，广东、福建等地举办的各类迎新春年俗活动成为假日文旅消费的大热门，汕头等地旅游热度增幅领 先，成为春节国内游"黑马"目的地。 广东省以"请到广东过大年"为主题，主打"非遗年俗+"新潮体验，并同步启动了春节文旅消费惠民补贴 活动。潮汕地区浓郁的传统年味儿和游神赛会、英歌锣鼓等传统年俗活动，为游客营造了沉浸式年俗体 验。其中，汕头等热门广东目的地的酒店预订热度同比增幅均超过了80%，增幅位居全国前列。 此外，小县城里"年味儿"浓，春节多个县城的旅游热度实现大幅增长。同程旅行平台数据显示，黄山黟 县、桂林阳朔县、晋中平遥县、福州平潭县、玉溪澄江市、上饶婺源县等县域目的地的酒店及景点预订 热度位居全国县域旅游前列。 来源：中国青年报客户端 中国青年报客户端讯（中青报·中青网记者 林洁）2月23日，同程旅行发布《2026春节假期旅游消费盘点 报告》（以下简称《报告》）。今年春节假期，主打传统特色"年味儿游"的前十大热门目的地依次为： 汕头、福州、北京、赣州、苏州、九江、上海、泉州、德宏、开封。 假期，"年味儿游"前十大热门 ...