破4亿！经典IP为端午档总票房护航

Core Insights - The total box office for the 2025 Dragon Boat Festival period reached 438 million yuan, showing a significant increase from 383 million yuan in the previous year [1] - The film "Mission: Impossible 8: Dead Reckoning" leads the box office with 226 million yuan, breaking 21 historical records [3] - The audience demographic for this year's Dragon Boat Festival is the most balanced since 2019, with a near 50-50 gender ratio [5] Box Office Performance - The top three films for the 2025 Dragon Boat Festival are "Mission: Impossible 8: Dead Reckoning" (188 million yuan), "Doraemon: The Record of Nobita's Painting Adventure" (67.5 million yuan), and "Time's Son" (62.7 million yuan) [1] - The box office share for Shanghai increased to 7.5%, up from 5.5% last year, largely due to the strong performance of "Mission: Impossible 8" [4] Audience Insights - The male audience for "Mission: Impossible 8" comprises nearly 60%, while female audiences dominate the box office for animated films [5] - The family audience proportion is the highest since 2016, influenced by the Children's Day holiday [5] Market Outlook - The Dragon Boat Festival films span various genres, including action, suspense, and science fiction, catering to diverse audience preferences and setting the stage for a potential market recovery in the summer film season [5] - Several films are already scheduled for the 2025 summer season, with a focus on domestic productions in comedy, fantasy, and animation [5]