端午假期 四川旺苍以“文旅流量”激活“消费增量”

Core Viewpoint - The "Red Dragon Boat Festival" event in Wangcang County, Sichuan, successfully attracted over a thousand visitors, showcasing innovative cultural tourism experiences that drive consumption and promote local economic growth [1][3]. Group 1: Event Highlights - The "Red Dragon Boat Festival" featured a variety of performances, including singing and dancing, which captivated both local residents and tourists [1]. - The event is part of a broader strategy to enhance cultural tourism in Wangcang County, focusing on differentiated experiences to meet diverse consumer needs [3]. Group 2: Economic Impact - During the Dragon Boat Festival holiday, key monitored enterprises in Wangcang County reported sales of 1.78 million yuan, marking a 4.1% increase year-on-year [3]. - Sales of traditional Dragon Boat Festival foods, particularly the innovative "tea dumplings," saw significant popularity, redefining local culinary offerings [3]. Group 3: Tourism Development - Wangcang County is leveraging its geographical advantages, such as the "Micang Mountain Tea," to create immersive tea tourism experiences, including hands-on activities and traditional tea culture demonstrations [6]. - The county has implemented measures to convert tourist traffic into sustained economic benefits, with nighttime visitor numbers reaching 42,000 and related sales exceeding 700,000 yuan during the holiday [6][7]. Group 4: Policy and Infrastructure - To promote consumption upgrades, Wangcang County introduced favorable policies for local businesses, including the establishment of over 50 specialty food and product stalls in the night market [7]. - The county has also curated nightly cultural performances to enhance the nighttime tourism experience, aiming to create a vibrant atmosphere for visitors [7].