“攥指成拳”，车企有新招

Group 1 - Several automotive companies are undergoing integration through brand and structural restructuring to enhance efficiency and achieve sustainable development in a competitive market [1][3] - Geely Technology Group announced plans to fully merge with Geely Automobile, which has already integrated several brands into the Geely Galaxy system since the second half of 2024 [1] - SAIC Group is actively promoting internal integration by consolidating multiple subsidiaries into a "large passenger vehicle segment" to improve scale and reduce costs [1][3] Group 2 - NIO's recent integration efforts include merging the Lido and Firefly brands into the NIO main brand system, affecting product development, user services, and marketing [2] - The automotive industry is facing increasing competition and sustained pressure on profitability, with the profit margin projected to drop to 4.3% in 2024, down 0.7 percentage points from 2023 [3] - Experts suggest that brand and structural restructuring is crucial for companies to respond to market competition, reduce costs, and enhance global competitiveness [3][4] Group 3 - Integration is seen as a vital strategy for achieving global expansion, allowing companies to better adapt to the diverse global market and enhance brand influence and market share [4] - The automotive industry is undergoing a transformation towards electrification, intelligence, and connectivity, necessitating companies to adapt through integration [4] - Successful internal integration requires comprehensive planning in legal compliance, risk management, and ongoing integration efforts [4]