在山东，农民用“定制”洗衣机，开新能源汽车赶集，声控电视看戏—— 瞧！咱老乡消费也挺“潮”（经济新方位·农村消费观察）

Group 1: Rural Consumption Growth - In the first four months of this year, China's rural retail sales reached 21,412 billion yuan, with a year-on-year growth of 4.8%, outpacing urban growth [1] - The rural consumption market is becoming a significant driver for expanding domestic demand and stabilizing growth due to a series of consumption-boosting policies [1] Group 2: Product Adaptation to Rural Needs - Haier's new washing machine features a high-foot design to prevent rust from water accumulation, addressing a common pain point for rural consumers [2] - The washing machine is designed with large fonts and clear icons for ease of use, particularly for elderly users, and includes a one-button washing function for different levels of dirt [2][3] - The shift from basic functionality to tailored products reflects a growing focus on rural consumer characteristics, with companies adapting their offerings to meet specific needs [3] Group 3: Electric Vehicles in Rural Areas - The introduction of electric vehicles in rural areas is facilitated by improved infrastructure, such as charging stations, which address previous charging difficulties [5] - The demand for practical and affordable electric vehicles is rising among farmers, with models priced between 30,000 to 50,000 yuan, suitable for rural conditions [5][6] - Companies like SAIC-GM-Wuling are actively engaging with rural markets through promotional activities to enhance vehicle adoption [5] Group 4: Shift in Consumer Preferences - There is a noticeable shift in rural consumer preferences from basic living to enhanced lifestyle products, including smart home appliances and health-related gadgets [8][9] - The trend of online shopping is growing, with more rural residents embracing e-commerce for convenience and variety, leading to an increase in the volume of packages delivered to rural areas [9][10] - The integration of technology in daily life is evident as rural consumers increasingly purchase smart devices to improve their quality of life [9][10]