端午假期北京重点商业企业实现销售额41.8亿元 同比增1.6%｜提振消费看京潮

Core Insights - During the Dragon Boat Festival holiday, Beijing's monitored retail sectors achieved sales of 4.18 billion yuan, a year-on-year increase of 1.6% [1] - The total foot traffic in 60 key commercial districts reached 23.284 million, up 2.1% year-on-year, with nighttime foot traffic increasing by 25.7% to 12.537 million [1] - The overall consumption amount in the city was 6.62 billion yuan, reflecting a 0.8% year-on-year growth [1] Retail and E-commerce Performance - The holiday saw a vibrant consumer market with over 100 unique consumption activities launched, enhancing the festive atmosphere [3] - Notable sales figures included 12 million yuan at the Central Sea Dajixiang and over 500,000 visitors [3] - The first batch of "immediate refund" points for tax refunds for foreign tourists was established, with 70 tax refund stores achieving sales of 7.786 million yuan, a 32.7% increase [3] Cultural and Entertainment Activities - Various cultural events, such as the Grand Canal Dragon Boat Carnival and traditional games, were organized to enhance holiday experiences [4] - The cultural and entertainment sector saw a 7.6% increase in consumption amount year-on-year [4] - The "2025 Beijing Live E-commerce Shopping Festival" was launched, promoting significant sales growth in e-commerce platforms, with some companies reporting sales increases of 1.3 times and 13.2% respectively [4] Food and Dining Sector - Restaurants capitalized on the "child-friendly economy" by introducing themed activities and special menus, effectively driving family consumption [4]