Zhong Guo Qi Che Bao Wang·2025-06-03 01:20Core Viewpoint - The automotive modification market is transitioning from a niche to a mainstream market, driven by the popularity of electric vehicles and the personalized demands of Generation Z consumers [2][3][16] Group 1: Market Trends - The Chinese government has introduced policies to support the development of the automotive modification market, emphasizing its potential for economic growth [3][6] - There is a growing demand for personalized and functional automotive products among electric vehicle owners, leading to an increase in official modification offerings from manufacturers [3][4] - Major automotive brands like Buick and SAIC Volkswagen are launching official modification kits to enhance brand differentiation and meet consumer demands [4][5] Group 2: Consumer Sentiment - Consumers have high expectations for official modification products, seeking transparency and quality assurance, which was challenged by the recent Xiaomi incident [9][10][11] - The incident involving Xiaomi's carbon fiber hood has raised concerns about the perceived value versus actual performance of high-priced modification products [12][18] - The market is witnessing a shift towards more rational consumer spending, with customers becoming more informed and critical of exaggerated marketing claims [18] Group 3: Industry Dynamics - Official modifications are seen as a way to enhance product value and profitability for manufacturers, while also addressing the demand for customization [5][6][16] - The automotive modification market in China is still in its early stages, facing challenges such as regulatory restrictions and a lack of standardization [11][13] - There is a complementary relationship between official modifications and professional aftermarket services, with both catering to different consumer segments [7][18] Group 4: Future Outlook - The automotive modification market is expected to grow as consumer demand for personalization increases, with manufacturers and modification shops needing to offer diverse solutions [13][16] - The industry is moving towards a more transparent and regulated environment, which could enhance consumer trust and market stability [16][18]