环塔赛再成车企“心头好”

Core Viewpoint - The 2025 China Rally Championship (referred to as "Rally") has seen a significant increase in participation from domestic automotive brands, indicating a shift towards using the event as a platform for brand promotion and marketing [1][3][4]. Group 1: Participation and Competition - This year's Rally features a total distance of 5,183 kilometers, attracting nearly 130 teams, including 105 cars (with 10 electric vehicle teams) and 23 motorcycles, totaling 233 participants [3]. - Major domestic manufacturers, including Chery and Great Wall Motors, are actively participating, with Chery's upgraded model leading in the T1.1 category as of May 25 [3][4]. Group 2: Technological Testing and Development - The Rally is recognized as "Asia's toughest event," with 65% of the course through desert terrain, providing a rigorous testing ground for automotive technology and product performance [5][6]. - The extreme conditions of the Rally allow manufacturers to collect valuable data on vehicle performance, which can be used to optimize mass-produced models, enhancing their competitiveness in the market [6][7]. Group 3: Brand Building and Market Strategy - Participation in the Rally serves as a platform for manufacturers to enhance their brand image and consumer trust by demonstrating product reliability under extreme conditions [7][8]. - The event is viewed as a long-term strategic investment for manufacturers, aiming to improve product quality and brand loyalty while also providing opportunities for international market exposure [9][10]. Group 4: Industry Trends and Future Outlook - The increasing involvement of domestic brands in the Rally reflects a growing focus on SUVs and off-road vehicles, driven by market demand and consumer preferences among younger demographics [10][11]. - Long-term participation in high-level international events like the Rally is seen as a way for manufacturers to gain technical and standard-setting authority, which is crucial for enhancing competitiveness and market share [10][11].