GUJING(SZ:000596) Zheng Quan Zhi Xing·2025-06-03 01:34Core Viewpoint - The event of the 2025 Four Seasons Village Song Cultural Performance and the 5th Original Grain Harvest Season of Gujing Gongjiu highlights the company's commitment to quality and its deep-rooted connection to the agricultural community [1][12]. Group 1: Quality Control and Agricultural Practices - Gujing Gongjiu emphasizes that the first step in brewing is in the wheat fields, particularly in the Huanghuai Plain, known for its fertile soil and suitable climate for high-quality soft winter wheat [5][6]. - The company implements strict standards for selecting raw materials, ensuring that every grain of wheat meets the "Gujing Standard" from the moment it is planted [6][8]. - The "Five Unifications" principle is applied throughout the production chain, including unified variety, land selection, field management, harvesting, and storage, showcasing a comprehensive quality control system [8][9]. Group 2: Technological Integration - Gujing Gongjiu collaborates with various research institutions to establish the "Gujing Gongjiu Grain Research Institute," focusing on the study of brewing grains to enhance quality [9]. - The company has developed a smart management platform for raw grains, utilizing a three-dimensional monitoring network to track key growth factors such as soil moisture and temperature [9][10]. - This integration of technology into traditional agriculture transforms the farming process into a standardized and intelligent modern industry [9]. Group 3: Social Responsibility and Community Engagement - Gujing Gongjiu operates under the principle of "doing good for the community," establishing nearly 300,000 acres of high-quality wheat order bases in collaboration with local farmers [11]. - The company’s model ensures farmers are not concerned about market access or pricing, allowing them to focus on adhering to strict planting standards [11]. - This partnership not only secures a stable supply of high-quality raw materials for the company but also provides income stability for farmers, fostering a win-win relationship [11]. Group 4: Cultural Integration and Future Vision - The event features cultural performances that celebrate the heritage of the region, intertwining local folk songs with the story of Gujing Gongjiu [12][14]. - The "Grain Fragrance Market" showcases local crafts and culinary delights, promoting a blend of industrial tourism and cultural heritage [14]. - Gujing Gongjiu's commitment to quality and community is reflected in its efforts to create a sustainable development path that benefits both the industry and local populations [14][16].