全国都在学，成都“罚站咖啡”火了，5小时卖1.4万

Core Insights - The emergence of "standing coffee" in Chengdu represents a new trend in the beverage industry, characterized by a unique business model that emphasizes product experience over seating comfort [1][5][9] - The model has gained significant popularity, with long queues and high sales figures, indicating strong consumer interest and potential for growth in the specialty coffee market [3][5][9] Business Model - "Standing coffee" shops operate with minimal seating, focusing on a limited menu of specialty drinks, with an average price of 40 yuan per cup, and a daily operating time of only 5 hours [1][3][9] - The serendipity Blend shop reported sales of 14,000 yuan in just 5 hours, with a daily average revenue nearing 10,000 yuan and a monthly cup output exceeding 9,000 cups [3][5] Market Trends - The "standing" concept is spreading across various cities in China, with similar models appearing in Nanjing and Wuxi, indicating a potential shift in consumer preferences within the beverage sector [5][9] - The model contrasts with the ongoing price wars in the coffee industry, where traditional coffee prices have dropped to as low as 9.9 yuan, suggesting a niche market for premium-priced specialty coffee [5][9] Product Experience - The shops emphasize a "light space, heavy product experience" approach, with a focus on high-quality ingredients and unique preparation methods, which enhances the overall customer experience [9][12][14] - Each drink is crafted with attention to detail, often involving rare ingredients and elaborate preparation techniques, which adds to the perceived value and customer engagement [12][14][15] Operational Efficiency - Despite the intricate preparation processes, these shops have developed efficient workflows to maximize output within limited operating hours, allowing for high sales volumes [22][24] - For instance, serendipity Blend utilizes pre-prepared ingredients to streamline service, achieving a cup output of up to 300 within a 5-hour window [22][24] Consumer Engagement - The shops effectively create a narrative around their products, enhancing customer connection through storytelling and unique experiences, which fosters brand loyalty [15][17] - Special events and community engagement initiatives, such as free coffee distributions, further strengthen customer relationships and brand image [17] Industry Outlook - The coffee industry in China is experiencing growth, with increasing consumer interest and a rise in per capita consumption, suggesting a favorable environment for innovative business models like "standing coffee" [24] - The success of this model may indicate a broader trend towards premiumization in the beverage sector, where consumers are willing to pay more for unique and high-quality experiences [24]