外媒：24年TikTok英国收入增长50%，品牌支出正转向大型科技公司

Group 1 - TikTok reported a 50% revenue growth in the UK last year, indicating a shift in brand spending from traditional channels to major tech companies [1] - GroupM analysis suggests that large tech companies, including ByteDance, Google, and Meta, accounted for over half of the estimated $1 trillion global advertising revenue last year [1] - ByteDance's overseas business, primarily driven by TikTok, is projected to grow by 63% in 2024, reaching $39 billion, which will constitute a record 25% of ByteDance's total revenue [1] Group 2 - Kris Boger stated that TikTok has become a "cultural engine," benefiting from increased interest in UK culture and 90s nostalgia, which is expected to enhance user engagement [2] - In Australia, TikTok's revenue reached nearly 680 million AUD last year, with profits doubling, and the company is actively hiring, with 106 job openings in Sydney alone [2] - Despite potential bans in the US, which could impact TikTok's 170 million users, global brand confidence in TikTok remains strong, according to Kris Boger [2]