Zhong Guo Jing Ying Bao·2025-06-03 03:21Core Viewpoint - The future competition focus of China's automotive industry is shifting from "price wars" to "value wars" as highlighted during the Guangdong-Hong Kong-Macao Greater Bay Area Auto Show [1][3][5] Industry Trends - The first day of the auto show attracted 183,000 visitors, a significant increase from 157,000 last year, indicating a growing consumer interest in safety and smart travel [1] - The China Association of Automobile Manufacturers (CAAM) called for rational competition and opposed chaotic price wars, emphasizing that such practices harm profit margins and product quality [1][2] Company Strategies - Executives from various automotive companies, including NIO and XPeng, expressed a preference for competing on technology and service rather than price, advocating for a focus on value [3][4] - The Ministry of Industry and Information Technology (MIIT) plans to enhance regulatory efforts to guide the industry towards high-quality development [2][5] R&D Investments - XPeng reported a quarterly R&D investment of nearly 2 billion yuan, while GAC Group has invested over 55 billion yuan cumulatively in R&D [4][5] - Huawei's overall R&D investment for 2024 is projected to reach 179.7 billion yuan, with over 10 billion yuan allocated specifically for automotive smart technology [5][7] Technological Innovations - The auto show featured significant technological showcases, including BYD's "megawatt flash charging" technology and Huawei's smart driving systems, reflecting the industry's shift towards intelligent and innovative solutions [6][7] - The event served as a platform for various brands to unveil new models and technologies, highlighting the industry's commitment to enhancing consumer experience through advanced features [6][7]