JAC(SH:600418) Qi Lu Wan Bao·2025-06-03 03:24Core Viewpoint - The 2025 model of Yiwai 3 showcased at the Guangdong-Hong Kong-Macao Greater Bay Area Auto Show highlights the integration of technology, future-oriented design, and market competitiveness, establishing itself as a new benchmark in the A0 electric vehicle market [1][13]. Technology - The 2025 Yiwai 3 features a CTB integrated battery body design and a six vertical and seven horizontal crash energy transmission structure, achieving a torsional rigidity of 30,000 N·m/deg, with 65% high-strength steel content and a 1500 MPa hot-formed steel A-pillar for enhanced passive safety [3]. - The top model includes up to 11 sensing hardware components, leading the segment in active safety, ensuring accurate perception in extreme weather conditions [3]. - The vehicle offers an L2-level driver assistance system in the 10,000 yuan price range, equipped with 12 safety driving assistance functions [3]. Comfort and Design - The 2025 Yiwai 3 boasts a 15.6-inch central control screen, the largest in its class, and features superior NVH performance, with electric drive noise levels maintained below 8 decibels [3]. - The design continues the "Bubble Universe Aesthetics" from the 2024 model, featuring a smooth body line and a unique front face with bionic cherry blossom wheels and full LED lighting [7]. - Interior upgrades include a soft-touch dashboard and a newly designed "cloud skin dual-tone steering wheel" for enhanced tactile experience [7]. Market Strategy - The pricing strategy for the 2025 Yiwai 3 ranges from 69,900 to 106,900 yuan, targeting the mainstream market segment [11]. - Customers purchasing before June 30 can enjoy lifetime warranty on the three electric systems, free charging pile, and additional entertainment data benefits [11]. - The company is launching a "Hundred Cities, Hundred Car Friends Club Plan" to establish 100 car clubs within two years, enhancing community engagement and brand loyalty [10]. Consumer Engagement - The introduction of the black pineapple fun modification model at a price of 76,900 yuan reflects the company's commitment to consumer co-creation and personalization [8]. - Interactive activities at the exhibition, such as knowledge quizzes and games, aim to enhance visitor experience and engagement [11].