中国空调泰国夺第一！新基地又投产，是谁

Core Insights - The Chinese air conditioning industry is experiencing intense competition domestically, while its presence in overseas markets remains relatively subdued. The successful trial production of the first air conditioner at Haier's Thailand Chonburi Air Conditioning Industrial Park marks a significant milestone for Haier and the Chinese air conditioning sector's rise in international markets [1][2]. Group 1 - Haier has been operating in Thailand since 2002, focusing on user needs and developing innovative products tailored to local climate and lifestyle, such as powerful cooling and efficient dehumidification features [1]. - The Chonburi Air Conditioning Industrial Park, covering an area of 324,000 square meters, is expected to have an annual production capacity of 6 million units, including a full range of products like window units, split air conditioners, RV air conditioners, portable air conditioners, and dehumidifiers, targeting markets in North America, Europe, Southeast Asia, and Japan [1]. - The project team achieved the goal of "construction in the same year, production in the same year, seizing order windows, and reaching production capacity in the same year," completing the entire process from foundation to the first product rollout in just nine months [2]. Group 2 - The first trial-produced air conditioner reflects Haier's response to market demands and incorporates local design optimizations for ease of installation and durability, suitable for the complex climate and architectural characteristics of Southeast Asia [2]. - The successful trial production of the air conditioner symbolizes the broader trend of Chinese brands expanding internationally and exemplifies Haier's commitment to deepening its market presence in Thailand and seizing global market opportunities [2]. - With the full production launch of the Chonburi Air Conditioning Industrial Park, Haier is poised to initiate a new wave of growth in the Southeast Asian market, providing intelligent and energy-efficient solutions while continuing to lead industry development trends [2].