拉动入境游，北京再推22条重磅举措

Core Insights - Beijing's inbound tourism is experiencing rapid growth, with a 57.1% year-on-year increase in visitor numbers, reaching 1.46 million from January to April, and a 55% increase in tourism spending, totaling $1.9 billion [1] Group 1: Service Enhancements - The "Beijing Inbound Tourism Service Optimization Action Plan" was launched, featuring 22 practical measures across four areas: product, promotion, service, and support [2] - The plan aims to enhance the influence of the "Great Beauty Central Axis" and diversify tourism products, including world heritage tours and urban night tours [2][3] - Improvements in entry procedures include simplified registration, a "temporary entry permit" area, and online submission for group travel visas [3] Group 2: Transportation and Accessibility - New payment options for inbound tourists will be available, allowing American Express and JCB cardholders to use their cards directly on the subway by the end of June [4] - A comprehensive inbound tourism service center has been established at the airport, offering various travel-related services, including transportation planning and currency exchange [4] Group 3: Thematic Tourism Offerings - The "Beijing New Discoveries" initiative introduced ten thematic tourism routes catering to different interests, such as cultural experiences and outdoor adventures [5] - Special packages for short-term and transit visa-free tourists have been created, featuring half-day and full-day tours that highlight cultural heritage and shopping [5]