梅州丰顺：一个粤北县城的文旅产业密码

Core Insights - Fengshun County has emerged as a new tourism hotspot in Guangdong during the Dragon Boat Festival, attracting a significant number of visitors and generating over 300 million yuan in tourism revenue in the first quarter of this year [1][3][12] - The county is leveraging its rich cultural heritage and natural resources to develop a diversified tourism model, integrating various sectors such as scenic spots, hot springs, accommodation, dining, and intangible cultural heritage [3][12] Tourism Development - Fengshun County is focusing on the "Cultural and Health Tourism" strategy, aiming to create a comprehensive tourism ecosystem that includes red tourism, ecological tourism, and cultural tourism [3][11][13] - The county has identified key attractions such as Hongtu Mountain, which offers panoramic views and is a significant site for red tourism, highlighting its historical importance during the revolutionary period [2][4][12] Cultural Heritage and Non-Material Cultural Heritage - The county is actively promoting its intangible cultural heritage, particularly the Pu Zhai Fire Dragon, which has been recognized as a national-level intangible cultural heritage and attracts thousands of visitors during festivals [7][8][9] - Efforts are being made to integrate non-material cultural heritage into tourism experiences, enhancing cultural value and creating new consumption hotspots [9][10] Eco-Tourism and Wellness - Fengshun County is known for its abundant geothermal resources, with 24 geothermal activity areas, making it a recognized "Hot Spring City" in China [11][12] - The county is promoting wellness tourism through hot springs and outdoor activities, appealing to self-driving and camping enthusiasts from the Guangdong-Hong Kong-Macao Greater Bay Area [10][11] Economic Impact - The tourism boom has positively impacted the local economy, with a significant increase in hotel occupancy rates and the development of surrounding rural tourism routes [12][13] - The county's tourism industry is seen as a key driver for economic growth, showcasing its potential as a model for rural revitalization and economic exploration [13]