高质量建设共富市集促进农产品销售的建议

Core Viewpoint - The construction of high-quality "common prosperity markets" is a key initiative for rural revitalization, aimed at enhancing agricultural product sales and directly increasing farmers' income while narrowing the urban-rural gap [1][3]. Group 1: Market Construction and Economic Impact - The strategy integrates market construction with social welfare, achieving a balance between economic efficiency and social equity [1]. - The "short-chain system" reduces the circulation links of agricultural products from 6-8 to 2-3, resulting in a 35% income increase for farmers and an 18% decrease in urban fresh food prices [3]. - The establishment of a digital infrastructure, such as a "digital ID" for agricultural products, is projected to enhance sales conversion rates by over 20% [16][17]. Group 2: Social Relationships and Community Engagement - The integration of blockchain traceability and community trust mechanisms has increased consumer repurchase rates to 73%, compared to 41% through traditional channels [4]. - Initiatives like the "Silver-Youth Mutual Assistance Post" facilitate knowledge transfer between older and younger farmers, improving sales conversion rates by 2.4 times [5]. - The establishment of community markets enhances social trust and reduces poverty incidence, fostering entrepreneurial spirit among rural populations [17]. Group 3: Governance and Operational Models - A multi-stakeholder collaborative platform has been created, combining government oversight, enterprise operation, cooperative participation, and community evaluation, achieving a 91% success rate in resolving price disputes [6]. - The "common prosperity market" serves as a resilient urban model, with a standardized market network handling 37% of community supply tasks during emergencies [6]. Group 4: Cultural and Value Creation - The development of cultural products and experiences, such as the "24 Solar Terms Brewing Experience," has attracted 28% of young consumers, revitalizing traditional crafts [7]. - The integration of local cultural elements into market design has made certain markets cultural landmarks, with visitor spending accounting for 45% of total sales [7]. Group 5: Future Strategies and Projections - The implementation of the proposed strategies is expected to double the number of rural community organizations by 2027 and increase local cultural product SKUs by 150% [11][12]. - The establishment of a "market community" trust mechanism and the development of a three-tier brand system are critical for enhancing social capital and cultural value [10][14].