当城市更新“牵手”文物保护 跨界融合打造消费“新磁场”

Core Viewpoint - The article highlights the importance of preserving historical cultural heritage during urban renewal projects, exemplified by the successful transformation of the Zhonghai Dajixiang project in Beijing, which integrates traditional architecture with modern commercial elements, attracting significant foot traffic. Group 1: Project Overview - Zhonghai Dajixiang is located in the core area of Beijing and preserves numerous historical buildings from the Ming and Qing dynasties, including significant cultural heritage sites [3] - The project faced challenges in restoring historical buildings, leading to the implementation of tailored renovation plans for each structure, utilizing digital methods for precise evaluation and restoration [3] - Traditional craftsmanship was employed throughout the restoration process, adhering to principles of authenticity in rebuilding historical architecture [3] Group 2: Cultural Engagement - The project includes six cultural heritage courtyards functioning as free museums, showcasing themes like Silk Road civilization and calligraphy, allowing citizens to engage with history [5] Group 3: Space Utilization - The project creatively addresses space limitations by developing underground commercial and recreational areas, aligning with recent urban renewal policies that encourage the use of underground space [9] - The design incorporates feedback from local residents, resulting in the addition of green spaces and recreational facilities, enhancing community engagement [11] Group 4: Economic Impact - After nine years of development, Zhonghai Dajixiang fills a commercial gap in southern Beijing, with a focus on integrating urban renewal with consumer demand [13] - The project boasts a commercial leasing rate exceeding 96% and an opening rate of 91%, with over 150 premium brands, including a 50% ratio of flagship and customized stores [15] - The commercial area of 80,000 square meters features diverse offerings, blending traditional cultural elements with modern lifestyle needs [15]