Group 1 - The core viewpoint of the articles highlights the significant growth in tourism during the Dragon Boat Festival in Guangdong, with a total of 23.21 million visitors and a revenue of 11.44 billion yuan, marking year-on-year increases of 20.6% and 25.6% respectively [1] - The number of visitors to 4A-level and above scenic spots reached 7.26 million, showing a growth of approximately 19% [1] - Key cultural and tourism activities during the festival included dragon boat races across 21 cities, integrating traditional customs with modern elements such as drone performances and online broadcasts [2] Group 2 - The Guangdong Provincial Department of Culture and Tourism collaborated with media to enhance cultural transmission and tourism consumption through a multi-faceted approach, including live broadcasts and promotional videos [3] - The promotional campaign "Yue Duanwu Yue Kuai Le" reached over 4.52 million people directly and indirectly touched over 37 million, creating a significant buzz around Guangdong's cultural tourism [3] - The integration of traditional events with modern technology and international outreach reflects a strategic effort to boost tourism and cultural engagement [2][3]
端午假期广东迎客超2300万人次 同比增长20.6%
Nan Fang Ri Bao Wang Luo Ban·2025-06-03 07:40