智电魅力闪耀长春马拉松，一汽红旗5月销量突破3.41万辆

Sales Performance - In May 2025, Hongqi brand's monthly sales exceeded 34,100 units, marking a year-on-year increase of 10.8%, continuing a steady growth trend and solidifying its position as a leading domestic luxury brand [1] - Sales of Hongqi's new energy products grew by 14.4% year-on-year, serving as the main driver for the brand's overall sales growth, showcasing the effectiveness of its smart electric product expansion [1] - Sales of Hongqi's fuel vehicles increased by 9.3% year-on-year, reinforcing its high-end market position [1] Event Participation - Hongqi served as the official partner for the 2025 Changchun Marathon, which attracted approximately 35,000 runners from 34 countries and regions [3] - The Hongqi Tian Gong "Twin Stars," Tian Gong 06 and Tian Gong 05, acted as the lead and escort vehicles for the marathon, featuring zero emissions and silent operation [3][4] Technological Advancements - The Changchun Marathon marked the first domestic use of parking-to-parking navigation assistance, showcasing Hongqi's advanced driving technology [4] - The Hongqi H5 PHEV has met all 24 new national battery safety standards two years ahead of schedule, demonstrating the company's commitment to safety and reliability in its electric vehicles [7][10] Product Launches - The 2025 Hongqi H9 was officially launched on May 20, featuring comprehensive upgrades in driving performance, luxury appeal, and comfort [11] - The new model includes an 8AT transmission for smooth power delivery, enhanced fuel efficiency, and superior NVH performance, along with luxury features such as 20-inch wheels and a premium lighting package [11][13] Customer Engagement - Hongqi launched a "Summer Renewal Upgrade Plan," offering up to 40,000 yuan in subsidies for trade-in customers, along with various benefits covering vehicle selection, purchase, and usage [13] - The brand aims to balance ultra-luxury quality with mass-market accessibility, positioning itself as a standard-setter for Eastern luxury [13]