别让低价潮牺牲用户体验，坚守底线的海尔再迎618开门红

Core Viewpoint - The article highlights the shift in consumer behavior during the 618 shopping festival, where quality and long-term value are prioritized over low prices, as demonstrated by Haier's success in maintaining high standards while avoiding price wars [1][2][3]. Group 1: Consumer Behavior - Consumers are increasingly rational and seek a balance between product quality and price, moving away from blindly following trends [2][3]. - The report from Beijing Business Daily indicates that consumers are more focused on brand reliability and product usability, willing to pay more for high-quality items [2]. Group 2: Haier's Market Position - Haier has consistently led the market during the 618 festival, with multiple product categories ranking first on platforms like JD and Tmall, showcasing their focus on quality and innovation [5][11]. - Specific products such as the Haier Mountain Camellia 485 refrigerator and Haier Cloud Creek washing machine have achieved top sales, reflecting consumer preference for high-quality, technologically advanced items [2][5]. Group 3: Value Creation and Innovation - The article emphasizes that engaging in price wars is a poor strategy; instead, companies should focus on enhancing product quality and user experience to foster consumer loyalty [7][13]. - Haier's approach involves continuous innovation based on user needs, leading to the development of advanced technologies that enhance product performance and user satisfaction [8][10]. Group 4: Service and Quality Assurance - Haier prioritizes service and quality as fundamental business principles, offering comprehensive support throughout the purchasing process and ensuring high-quality standards in their products [11][13]. - The company has implemented long-term warranties and guarantees on key components, reinforcing consumer trust and satisfaction [11]. Group 5: Future Market Trends - The future market is expected to favor brands that maintain quality standards and genuinely consider user needs, as evidenced by Haier's ongoing commitment to innovation and customer experience [13].