Sou Hu Cai Jing·2025-06-03 10:51Core Insights - China Ping An has been ranked as the most valuable insurance brand globally with a brand value exceeding $26.3 billion, reflecting a year-on-year growth of 25% and positioning it at 84th in the BrandZ global top 100 list, an improvement of 6 places from the previous year [1][4] - The company has maintained its status as the leading insurance brand in China for ten consecutive years and is the only Chinese insurance group to be included in this year's list [1][4] Brand Value and Strategy - BrandZ highlights that over the past 20 years, technology-driven disruptive business brands have been the core drivers of value growth across industries, with China Ping An exemplifying brand resilience and innovation [4] - The company aims to become an internationally leading integrated financial and healthcare service group, adhering to the service philosophy of "professionalism makes life simpler" and providing comprehensive solutions covering the entire customer lifecycle [4][5] Customer Engagement and Services - China Ping An has established a comprehensive financial model that focuses on user needs, offering a one-stop service experience that includes multiple accounts and products [5] - As of March 31, 2025, the company has nearly 245 million personal customers, with a retention rate of 98% for customers holding four or more contracts [4][5] Technological Innovation - The company leverages AI technology to enhance efficiency, reduce costs, and manage risks, with AI service volume reaching approximately 450 million interactions in Q1 2025 [6] - The intelligent claims process has intercepted losses amounting to 3.42 billion yuan, marking a 14% increase year-on-year [6] Social Responsibility and Sustainability - China Ping An has invested nearly 10.14 trillion yuan in supporting the real economy and has a green investment scale of 124.71 billion yuan [6] - The company has achieved an MSCI ESG rating upgrade to AA, ranking first in the Asia-Pacific region for comprehensive insurance and brokerage for three consecutive years [6] Brand Development and Future Outlook - The BrandZ global top 100 list is recognized as one of the most authoritative brand valuation reports, with China Ping An among 12 Chinese brands featured [7] - The company plans to continue advancing its dual strategy of "integrated finance + healthcare" and digital transformation, focusing on customer needs and fulfilling social responsibilities [7]