传统景区不断“破圈”“出圈” 文旅+创新”激发经济澎湃活力

Core Viewpoint - The article highlights the transformation of the tourism market in China, particularly at the Yuntai Mountain scenic area, where innovative cultural tourism strategies have moved beyond traditional ticket-based revenue models to create immersive experiences for visitors [1][7]. Group 1: Cultural and Historical Integration - Yuntai Mountain has developed a "tourism + culture" model that combines its natural beauty with rich historical and cultural heritage, enhancing the visitor experience [1]. - The area features activities such as making colorful ropes, sewing fragrant sachets, and eating zongzi, which provide a sense of traditional festival rituals [1]. Group 2: Innovative Tourist Experiences - The scenic area has introduced various adventure activities like water paddleboarding, jungle roller coasters, and rock wall climbing to attract more visitors [5]. - Since 2017, Yuntai Mountain has implemented a three-day ticketing system allowing unlimited access to various attractions, promoting a deeper, immersive experience rather than a one-day sightseeing trip [5]. Group 3: Economic Impact and Community Development - The rise in tourism has led to the development of local accommodations, such as the popular Xishan Homestay, which requires advance booking [9]. - Local investments, including 6.3 million yuan from government support and 6 million yuan from personal funds, are being used to upgrade homestays into comprehensive rural tourism complexes [9]. - The region has established three hospitality development zones with 148 boutique homestays, benefiting nearly 10,000 local households [11]. Group 4: Integration of Multiple Industries - The city of Jiaozuo is promoting the integration of cultural tourism with various industries, including agriculture and sports, to enhance the overall tourism experience [13]. - New tourism formats such as "cultural tourism + sports," "cultural tourism + performing arts," and "cultural tourism + educational travel" are being actively developed to foster interaction between tourism and other sectors [13].