加速打造中国入境旅游首选地，北京优化入境游服务行动方案发布

Group 1: Core Insights - Beijing is enhancing its inbound tourism services through the "Action Plan," which includes 22 measures aimed at optimizing product supply, promotion, service, and support [3][6] - The inbound tourism market in Beijing is recovering rapidly, with 1-4 months seeing 1.46 million inbound tourists, a year-on-year increase of 57.1%, and tourism spending reaching $1.9 billion, up 55% [6][9] - The city is focusing on creating a new inbound tourism ecosystem that appeals to both nearby and distant travelers, emphasizing unique and experiential tourism products [3][4] Group 2: Product and Service Enhancements - The "Action Plan" aims to enhance the influence of the "Beautiful Central Axis" and diversify tourism offerings, including heritage tours, hutong experiences, and urban night tours [3][4] - Ctrip is upgrading its inbound tourism services to cover all aspects of travel, expanding from layover passengers to all inbound tourists [4] - New themed travel routes have been introduced, catering to different interests, such as cultural experiences and urban exploration [7] Group 3: Payment and Accessibility Improvements - Beijing is improving payment convenience for inbound tourists by expanding foreign currency exchange services and increasing acceptance of international credit cards [9][10] - As of April, Visa and MasterCard transactions for public transport have reached 330,800, totaling 1.86 million yuan, with plans to include more card types by June [9] - The city is also working on enhancing transportation accessibility for tourists, including the introduction of foreign card payment options for buses and taxis [10]