天创时尚业绩会：借助大数据、AI技术赋能行业升级与发展

Industry Overview - The domestic fashion footwear and apparel industry is experiencing a slowdown in sales growth, shifting from an incremental market share competition to a stock market competition [1] - Consumer demand is increasingly segmented and differentiated due to generational shifts, changes in wearing scenarios, and diversified consumption channels [1] Company Performance - Tianchuang Fashion reported a revenue of approximately 1.099 billion yuan for 2024, a decrease of 13.74% year-on-year, with a net profit attributable to shareholders of -90.81 million yuan [1] - In Q1 2025, the company achieved a revenue of 257 million yuan, down 9.73% year-on-year, with a net profit attributable to shareholders of -960,800 yuan, indicating a reduction in losses [1][2] Business Strategy - The company maintains a relatively stable gross margin in its main business, attributed to brand enhancement and the cessation of its lower-margin mobile internet business [2] - The company plans to focus on user-centered strategies, category focus, brand strategy, and talent strategy, leveraging AI design and smart manufacturing to enhance value management across the entire industry chain [2] Competitive Advantages - Tianchuang Fashion's core competitive strengths include a differentiated multi-brand matrix, omnichannel operations, digitalized R&D, and advanced digital manufacturing systems [3] - The company has initiated a new generation of automated intelligent production lines to improve efficiency and streamline processes [3] Growth Opportunities - Future profit growth points for the company include focusing on creating hit products through data analysis, expanding into sports fashion categories, upgrading omnichannel strategies, and enhancing supply chain collaboration [4] - The company aims to transition offline channels from "single department stores" to "quality department stores + city shopping centers" and online channels from "shelf e-commerce" to "shelf e-commerce + content e-commerce" [4]