车展观察 | 十一城联动的A级车展：从“西洋景”到“中国风”

Core Insights - The 2025 Guangdong-Hong Kong-Macao Greater Bay Area Auto Show in Shenzhen has transformed from a traditional car exhibition to a platform showcasing an ecosystem of automotive technology and innovation, reflecting a shift from "displaying cars" to "displaying ecosystems" [2][10] Event Overview - The auto show, held from May 31 to June 8, attracted over 183,000 visitors on its first day, setting a new record [2][6] - The event features over 112 vehicle brands and 1,039 models, covering a total area of 260,000 square meters [6] - It is expected to draw 450,000 visitors and generate a transaction volume of 4 billion yuan, representing a 27.84% and 8.1% increase compared to the previous event [6] Historical Context - The first Shenzhen International Auto Show took place in 1991, initially in temporary structures, and has evolved significantly over the years [3][6] - The event transitioned from a local exhibition to an international one, now recognized as an A-level auto show alongside major cities like Beijing and Shanghai [6] Industry Transformation - The auto industry is shifting from traditional vehicles to smart terminals, with a notable increase in the presence of new energy vehicles (NEVs) at the show [2][9] - In April 2023, Shenzhen's auto sales reached 37,000 units, with NEVs accounting for 25,000 units, reflecting a 30% year-on-year growth [9] Technological Advancements - The show emphasizes the integration of technology and automotive innovation, with companies like BYD showcasing advanced features such as intelligent driving systems and rapid charging solutions [11][14] - The collaboration between Huawei and Jianghuai Automobile to launch the high-end model, the Zun Jie S800, highlights the region's strength in smart connected vehicles [14][15] Market Dynamics - The Greater Bay Area is becoming a significant market for luxury and new energy vehicles, with brands like Audi, Mercedes-Benz, and Tesla actively participating in the event [9][10] - The automotive ecosystem in Shenzhen is supported by over 2,400 companies in the intelligent connected vehicle industry, positioning the city as a technology hub [14][15]