McDonald's is bringing back the snack wrap to U.S. restaurants next month

Core Viewpoint - McDonald's is reintroducing snack wraps to boost sales amid a decline in same-store sales, responding to customer demand and shifting market trends towards chicken products [1][2][3]. Group 1: Product Reintroduction - Snack wraps will return to U.S. restaurants on July 10, featuring McCrispy Strips in spicy and ranch flavors [1][3]. - The snack wraps were previously discontinued in 2016 due to operational inefficiencies and were removed from the menu during the pandemic [1][2]. Group 2: Sales Performance - McDonald's U.S. same-store sales fell by 3.6% in the first quarter, indicating a need for new menu items to stimulate growth [2]. Group 3: Market Trends - The reintroduction of snack wraps aligns with a broader industry trend towards chicken products, driven by the success of competitors like Chick-fil-A and Popeyes [4]. - The return of snack wraps may intensify competition in the fast-food sector, particularly in the "chicken wars," as other brands also launch similar products [5].