Midea Group(000333) 每日经济新闻· Mei Ri Jing Ji Xin Wen·2025-06-03 15:05Core Viewpoint - Midea Group is strategically unafraid of competition from Xiaomi, emphasizing that the home appliance industry is highly competitive and any new entrants will face significant challenges [3][5]. Group 1: Company Strategy and Market Position - Midea Group aims to extend the lifecycle of its home appliance business while simultaneously developing its ToB (business-to-business) segment, hoping for a seamless transition in growth between the two [3][7]. - The company has observed a significant increase in air conditioning installation, with a 50% year-on-year rise in May alone, indicating strong market performance [5]. - Midea's overseas business remains stable despite recent tariff fluctuations, with expectations for growth in the U.S. market, where orders are projected to increase [6][7]. Group 2: Competitive Landscape - The entry of Xiaomi into the home appliance market is seen as a tactical concern, but Midea believes that the industry's low barriers to entry will lead to a "war of attrition" among competitors [4][5]. - Midea has conducted extensive research on Xiaomi, indicating a proactive approach to understanding competitive dynamics [4]. - The company acknowledges that the home appliance sector has limited efficiency improvement potential, making it a challenging environment for all players [5]. Group 3: Financial Performance and Future Outlook - Midea's ToB business is projected to exceed 100 billion yuan in revenue for the first time in 2024, highlighting its growth potential [7][8]. - The company plans to increase its dividend payouts in the future, reflecting confidence in its financial health and commitment to returning value to shareholders [8]. - Midea has established a robust overseas supply chain with 23 factories, positioning itself favorably to adapt to global market changes [6][7].