It's Almost Game Time; Stagwell (STGW) Gears Up for SPORT BEACH 2025

Core Insights - Stagwell returns as the official LIONS Sport Partner for the Cannes Lions International Festival of Creativity in 2025, featuring a variety of special programming and new partnerships with notable athletes and celebrities [1][2][10] Group 1: Event Highlights - The event will include the second annual Wine & Spirits Festival, a speakeasy honoring Hall of Fame inductees Carmelo Anthony and Sue Bird, and daily workouts such as a pickleball competition and guided runs with Olympic Gold Medalist Sir Mo Farah [1] - New partners for SPORT BEACH 2025 include Nancy Kerrigan Solomon, Ryan Reynolds, Sloane Stephens, and Dwyane Wade, who will participate in various programming throughout the week [2][5] Group 2: Athlete and Partner Profiles - Nancy Kerrigan Solomon is a two-time Olympic medalist and US National Champion in Figure Skating, recognized for her advocacy work and contributions to the Nancy Kerrigan Foundation [5] - Ryan Reynolds is a Canadian actor and entrepreneur known for the Deadpool franchise, which has grossed over $2 billion globally, and for his various successful business ventures [5] - Sloane Stephens is a Grand Slam champion and founder of a clean body care brand, impacting over 15,000 youth annually through her foundation [5] - Dwyane Wade is an NBA Champion and Hall of Famer with numerous entrepreneurial investments and philanthropic efforts, including co-founding the Social Change Fund United [5] Group 3: Media and Brand Partnerships - Boardroom, co-founded by Kevin Durant, focuses on the intersection of sports, entertainment, and business, reaching over 52 million unique visitors monthly [4][6] - Integral Ad Science (IAS) provides media measurement and optimization services, ensuring ads are seen in safe environments while improving return on ad spend [6] - Life Time is a modern lifestyle brand with over 180 Athletic Country Clubs, recognized as one of Fast Company's Most Innovative Companies of 2025 [6] - Minute Media operates leading sports content brands and reaches 200 million monthly users, enhancing digital content experiences [6] Group 4: Additional Partnerships - Previously announced partners for SPORT BEACH include major brands and organizations such as Adobe, NBCUniversal, and PayPal, showcasing a diverse range of industries involved [8]