Group 1 - The "Su Super" league has gained national attention since its inception on May 10, with an average attendance of 8,798 per match in the first two rounds, surpassing the average attendance of the China League Two during the same period [1] - The league, organized officially, promotes the concept of "national participation + city honor," featuring over 65% of its 516 players from various professions, including teachers, students, and couriers, making it a city version of the rural "Village Super" [1] - The league's appeal lies in its purity, joy, and collectiveness, enhancing community engagement and regional pride through a "one city, one team" model, attracting audiences who previously had little interest in football [1] Group 2 - The rise of fitness culture in China indicates significant potential for sports consumption, with the government emphasizing the need to boost domestic demand, including the release of cultural, tourism, and sports consumption potential [2] - Sports events can transform foot traffic into economic growth, with statistics showing that direct sports consumption by external participants can lead to a 1:13 ratio of indirect consumption in areas like dining and accommodation [2] - The integration of sports, culture, and tourism is becoming a vital strategy for rural revitalization and expanding consumption, turning event "traffic" into economic "increment" [2] Group 3 - To meet the public's evolving expectations for sports, there is a need for deeper structural reforms in the sports supply side, fostering new business models and enhancing sports event participation [3] - The "Su Super" serves as a successful example of how government-led initiatives can evolve into market-driven models, focusing on maximizing commercial value through broadcasting rights, sponsorships, and merchandise [3] - The challenge ahead is to maintain the league's sustainability and attractiveness while ensuring it remains a platform for mass participation in sports [3] Group 4 - New platforms like the "Qianhai Sports Intellectual Property and Event Resource Trading Platform" aim to create a market-oriented resource circulation mechanism, enhancing the connection between sports resources and market entities [4] - The collaboration between local governments and enterprises is expected to accelerate the development of both professional and grassroots sports events, leading to high-quality growth in China's sports industry [4] - This development is anticipated to better meet the increasing demand for sports consumption among the public [4]
“苏超”出圈,彰显中国体育消费巨大潜力
2 1 Shi Ji Jing Ji Bao Dao·2025-06-03 18:04