“不管几岁，快乐万岁” 潮玩经济以情感共鸣铸就商业价值

Group 1 - The core viewpoint of the articles highlights the global rise of the Chinese潮玩 (trendy toy) culture, particularly through the success of LABUBU from Pop Mart, which has gained significant popularity among young consumers and celebrities alike [1][2] - LABUBU's products, including figurines and blind boxes, have become highly sought after, with notable figures like BLACKPINK's Lisa and football star David Beckham endorsing them, leading to a phenomenon where LABUBU's global releases are hard to come by [1] - The潮玩 market is characterized by a shift in consumer preferences, where emotional value and unique designs are prioritized over material possessions, appealing to the psychological needs of younger generations [1] Group 2 - Despite the booming潮玩 market, challenges such as price gouging by resellers, the emergence of counterfeit products, and difficulties in consumer rights protection pose significant risks to brands [2] - The primary consumer base, consisting of millennials and Gen Z, is discerning and willing to pay for meaningful stories but is cautious about investing in products that may lack substance [2] - Industry experts suggest that潮玩 companies should focus on enhancing IP design, content creation, and brand management to build cultural significance and emotional value in their products, while also catering to a broader age demographic [2]