跨境电商卖家不要“过早”做内容

Group 1 - The article emphasizes that starting a cross-border e-commerce business by focusing on content creation is not a rational path, as many entrepreneurs have failed to gain traction this way [1] - It suggests that relying on advertising as a primary growth strategy can be effective, provided that a solid product foundation is established beforehand [2][3] - The importance of time in building influence is highlighted, as most startups cannot survive long enough to see the benefits of content-driven strategies [2][3] Group 2 - The article points out that many entrepreneurs waste time on content creation without seeing significant sales, while those who focus on advertising can achieve more stable cash flow [3][4] - It argues that advertising should be viewed as a direct means to generate sales and profits, rather than merely a way to increase organic traffic [4] - The future focus on building brand content is acknowledged, but the current priority should be on ensuring survival and profitability through effective advertising strategies [4]