雷军分享造车“成功学”：揶揄有车企一年做几十款，是在“赌”

Core Insights - Xiaomi's success in the automotive sector, particularly with the SU7 model, is attributed to a focused strategy and significant investment commitment [1][3] - The company aims to learn from industry leaders like Tesla and Porsche, emphasizing the importance of respect for the complexities of the automotive industry [5] - Xiaomi's unique approach, including a focus on a single flagship model, has led to a successful market entry, with the SU7 outperforming competitors in sales [8][10] Investment and Strategy - Xiaomi's board and management committed to an investment of 65 billion yuan, which has allowed the team to focus on long-term goals without distractions [3] - The company emphasizes a "one model at a time" strategy, believing that this approach increases the likelihood of success compared to competitors who produce multiple models [5][10] Market Performance - The SU7 has seen continuous sales growth, surpassing models like the Tesla Model 3 and BYD Han, with over 28,000 units delivered in May, marking a historical high [8][10] - The upcoming YU7 model has generated significant interest, with user registrations three times higher than those for the SU7 during its launch phase [7] Design and Public Perception - The design of the SU7 has faced criticism for its similarities to the Porsche Taycan, while the YU7 has been compared to the Ferrari Purosangue, highlighting the need for originality in design [8] - Despite design controversies, the sales performance of the SU7 has established a strong foundation for Xiaomi's automotive ambitions [8] Financial Outlook - Xiaomi's automotive business is projected to become profitable in the third or fourth quarter of this year, with Q1 revenues from smart electric vehicles reaching 18.6 billion yuan [10] - The gross margin for the smart electric vehicle segment increased by 10.6 percentage points year-on-year to 23.2% [10]