一家HUD企业IPO，22家主机厂来助威

Core Viewpoint - Jiangsu Zejing Automotive Electronics Co., Ltd. (Zejing Electronics) is preparing for an IPO on the Hong Kong Stock Exchange, focusing on the growing market for Head-Up Displays (HUD) in the automotive sector [1][3]. Company Overview - Zejing Electronics has 22 major automotive clients, including NIO, Li Auto, Xiaomi, BYD, and others, with 90 models designated for HUD solutions [3]. - The company holds a 16.2% market share in China's HUD market, ranking second among domestic suppliers, with Huayang Group being the leader [3]. Market Trends - The penetration rate of HUDs in the Chinese passenger car market is expected to rise from 11% in 2023 to 16% in 2024, with projected deliveries of 3.56 million equipped vehicles, a year-on-year increase of over 55% [3][18]. - The HUD market is transitioning from traditional W-HUD to AR-HUD, which offers enhanced interactive experiences and is seen as the future direction of HUD technology [10][18]. Product Offerings - Zejing Electronics provides W-HUD solutions (CyberLens) and AR-HUD solutions (CyberVision), with a focus on customized software and hardware architectures for different vehicle models [4][6]. - The sales volume of HUD solutions is projected to increase from 175,700 units in 2022 to 624,600 units in 2024, with HUD solutions contributing significantly to revenue, rising from 80% in 2022 to 93.6% in 2024 [6][7]. Financial Performance - The gross profit from HUD solutions is expected to grow from RMB 35.53 million in 2022 to RMB 149.17 million in 2024, with gross margins improving from 20.8% to 27.6% [7]. - Despite increasing sales, the average selling price of CyberLens has decreased from RMB 970.9 to RMB 837.1, while CyberVision's price has fluctuated significantly, indicating competitive pricing pressures in the market [15][18]. Competitive Landscape - The HUD market is becoming increasingly competitive, with domestic manufacturers capturing a growing share, reaching 56.78% by 2024, compared to 90.16% held by international companies in 2019 [11][13]. - The AR-HUD market is projected to grow at a compound annual growth rate of 112% from 2020 to 2025, while W-HUD is expected to grow at only 16.1% [18]. Future Outlook - The success of Zejing Electronics' IPO is crucial for its ability to navigate the competitive landscape and establish a sustainable profit model in the rapidly evolving HUD market [18].