上海汇正财经：新消费再迎催化，注意这块大机会

Group 1 - The core viewpoint highlights the significant rise in stock prices for companies like Pop Mart, Lao Pu Gold, and Mixue Ice City, indicating a continued increase in "new consumption" trends supported by government policies aimed at boosting domestic demand [1] - The issuance of the "Special Action Plan to Boost Consumption" by higher authorities aims to enhance consumption and expand domestic demand across various sectors, particularly benefiting the large consumption sector, including food and beverage, and beauty care industries [1] - The emotional and experiential consumption sectors are rapidly developing, with a focus on the symbolic and content value of products, driven by changing psychological demands across different social stages [3] Group 2 - The gold category is experiencing an increase in craftsmanship value and consumer attributes, leading to market expansion, with innovations like ancient method gold appealing to younger consumers' aesthetic and value retention needs [3] - The tea and coffee sectors are facing product, channel, and technological iterations, indicating structural high growth potential despite differing core capabilities [4] - The acceleration of AI commercialization is evident, with new technologies being applied to physical devices like AI glasses and toys, enhancing efficiency and commercial viability in sectors such as human resources, e-commerce, and education [5] Group 3 - Traditional retail has faced challenges but is undergoing strong transformation, shifting core capabilities from site selection to product selection, forming competitive advantages through efficient aggregation, scale effects, and fulfillment capabilities [6] - New retail channels, such as discount snacks and urban outlet stores, are achieving economies of scale, while instant retail is leveraging fulfillment efficiency to capture market share [6] - The "Su Super" league has significantly boosted local tourism and consumption, with events driving engagement and promotional activities enhancing local economic activity [6] Group 4 - The collaboration between the banking sector and tourism industry is emerging as a vital engine for market vitality, with strategic partnerships like that between Agricultural Bank of China and Tongcheng Travel aiming to integrate financial resources with tourism scenarios [8] - This partnership focuses on credit support, consumption promotion, and member services, exploring high-quality development paths in the "tourism + finance" ecosystem [8] Group 5 - The long-term strategic direction of expanding domestic demand suggests a sustained focus on large consumption, particularly in new consumption areas such as IP economy, instant retail, and cross-border e-commerce [9] - Companies benefiting from consumption upgrades and innovative business models, especially those making significant progress in AI, domestic trends, and international strategies, are recommended for priority investment [9]